Ceramic Decal Market
                     Ceramic Decal Market: Shares, Strategies and Forecasts, Analysis and Overview upto 
2026
Ceramic decal is the transfer technique used to design or decorate stoneware, porcelain, and glass
of various composition. It is also known as indirect printing or transfer of images to the ware. 
Decals offer various advantages such as flexible application and they enable decoration of 
irregular surfaces, which is not possible in direct printing such as convex and concave pieces. The
durability of ceramic materials make them preferred choice for various applications and end-use 
industry.
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Market Dynamics
Ceramic decals offer cost effective solution as compared to other decorating methods such as slip
decorating techniques, as they require less set up time, less labor intensive, less clean up and
others, which is expected to drive the ceramic decal market growth. Growing ceramic industry is
one of the major  factor  driving the growth of  market.  According to Bangladesh Investment
Development  Authority  (BIDA),  the  ceramic  industry  is  valued  more  than  US$  10  billion
worldwide.
Furthermore,  growing  construction  industry  coupled  with  increasing  government  spending  on
infrastructural activities is resulting in burgeoning the growth of ceramic decal market. According
to Government of the United Kingdom (Her Majesty’s Government), the construction market is
projected to witness growth of over 70% by 2025, worldwide.
Market Trends
Among application, the ceramic tiles segment is expected to witness a significant growth in the
near future, owing to increasing demand in construction industry, which aids the growth of
construction industry. According to Office for National Statistics, the overall value of new work
construction was US$ 116,215.7 million in 2016.
Among product type, the digital ceramic decal segment is expected to witness significant growth
in global ceramic decal market, owing to advantages such as fast process and short runs are
possible at a relatively low cost as compared to other products.
Key manufacturers are focused on launching new products and plant expansion to expand their
product portfolio to meet increasing consumer demand. For instance, in September 2012, Xaar
Plc., launched Xaar 1001 GS12 tile printers, designed to meet specific requirement in ceramic
sector.
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1928
Market Outlook
Europe  holds  a  significant  position  in  the  global  ceramic  decal  market  growth,  owing  to
increasing demand for dinnerware, resulting in positive growth of ceramic imports in this region.
According  to  Center  for  the  Promotion  of  Imports  (CBI),  Ministry  of  Foreign  Affairs,  the
dinnerware production in Europe was valued at US$ 1.87 billion in 2014, with average annual
growth rate of 2.4% during 2010 - 2014 and accounted import value for US$ 2.11 billion in
2014.
Asia Pacific is expected to be the fastest growing region in global ceramic decal market over the
forecast period, owing to growing construction industry in this region. According to India Brand
Equity Foundation (IBEF), the construction industry in India is expected to become third largest
construction market by 2025, in the world and accounted for the growth of 5.9% during 2012 -
2013. Furthermore, Asia pacific is one of the largest region in consumption and the production of
ceramic tile, which in turn driving the growth of ceramic decal market. According Indian Council
of Ceramic Tiles and Sanitaryware, India ranked third in terms of ceramic tiles production in the
world and the overall production 12 billion square meter in 2015.
Key Players
Some of  the  leading  players  operating  in  the  global  ceramic  decal  market  include  Stechcol
Ceramic  Crafts  Development  (Shenzhen)  Co.,  Ltd,  Bailey  Decal  Limited,  Leipold  International
GmbH, Tullis Russell Group Ltd, Bel Inc., Design Point Decal, Inc., and others.
Ceramic Decal Market
On the basis of product type, the ceramic decal market is segmented into:
•Silkscreen
•Digital
•Others
On the basis of application method, the ceramic decal market is segmented into:
•Water based
•Direct
•Indirect
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