E-commerce of Agricultural Products Market
                     E-commerce of Agricultural Products Market to Hold a High Potential for Growth by 2026
E-commerce of agricultural products are gaining significant traction recently due to easy 
accessibility. There are various products available on the e-commerce websites from seeds to 
heavy machinery. Development of information technology is helping farmers in growth of 
their agricultural business. Evolution of e-commerce platforms has reduced the costs of input 
and helps farmers to explore new products in the agriculture sector. Development of e-
commerce websites has potential to boost five main sectors, which include agricultural input 
providers, agricultural producers, food manufacturing, agricultural and food wholesalers, food
retailers and consumers.
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Market Outlook
•Among the product type, manure and fertilizer segment accounted for the highest
market share in the e-commerce of agricultural products market in 2017, owing to its
high adoption among farmers and agricultural companies due to low adulteration in
manure, which it helps in growth of the crops and home delivery of product.
•Among applications, harvesting segment dominated in the market in 2017. Harvesting
is the period when crops are ready to cut from the agricultural land. Mostly farmers
use light and heavy weight machinery to harvest the entire crop, as it saves time,
energy, and money. Ploughing, irrigation, and sowing does not require heavy use of
machinery  and these  activities  can be performed with  light  weight  machinery  or
manually. The segment is projected to have dominant position in the market over the
forecast period.
Market Dynamics
•Easy accessibility of raw materials and, inputs and advanced technology for to grow
crops are the key factor driving growth of the global  e-commerce of agricultural
products market. E-commerce platform offers advantages for agricultural products such
as availability of different types of seeds & tools, comparison of quality and prices,
and descriptive analysis of products. The person doesn’t have to be physically present
to gather the information like in traditional practices. Farmers can sell their products
on these websites without having any interference of middlemen. To decrease the
input or any other cost farmers and consumers prefer to directly purchase from these
e-commerce websites. According to United States Department of Agriculture (USDA) in
a report on Indian Mobile and E-commerce Grocery Retail, internet users in tier 2 and
tier 3 cities has grown from 4.7% in 2013, to 7% in 2014.
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Key players in Global E-commerce of Agricultural Products Market
•Key  players  operating  in  the  global  e-commerce  of  agricultural  products  market
include Alibaba Group, JD, Yihaodian, Womai, Sfbest, benlai and tootoo.
Market Taxonomy
On the basis  of product  type,  the global  e-commerce of agricultural  products  market is
segmented into:
•Manure and Fertilizer
•Seeds
•Light Tools
•Heavy Tools
On  the  basis  of  application,  the  global  e-commerce  of  agricultural  products  market  is
segmented into:
•Harvesting
•Ploughing
•Irrigation
•Sowing
RESEARCH METHODOLOGY
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helps  company  to  gauge  the  market  dynamics  and  provide  accurate  estimates.  Key
components of the research methodologies followed for all our market reports include:
• Primary Research (Trade Surveys and Experts Interviews)
• Desk Research
• Proprietor Data Analytics Model
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and global reputed paid data bases, which helps the company to figure out the regional and
global market trends and dynamics. The company analyses the industry from the 360 Degree
Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular
details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up
approach is followed to arrive at ultimate research findings.
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