Artificial Intelligence transforming digital marketing in India.
                     Artificial Intelligence Transforming 
Digital Marketing in India
Introduction
• AI is changing digital approaches with the ability to collect data, interpret it, apply it and then learn from it. 
• If it continues to evolve, so does the opportunity to use it to improve digital marketing campaigns and provide useful 
insights for companies. 
Source: Pixabay
The Synchronization
• Marketers previously reluctantly applied AI to their marketing strategies. 
• But now, it has been embraced by many popular brands including Amazon and Spotify, and used as their marketing tools.
Source: Proxzar
Predicting Customer Behavior
• AI is about data-driven decision-making and marketing strategies, and is being used to incorporate data from multiple 
sources in this way. As part of analyzing consumer habits and trends, these platforms gather and store all sorts of data 
to create automated processes and customer profiles to target specific markets. 
Source: Pixabay
Personalization of Messages
• Several marketing and AdTech firms have focused on using AI and machine learning to find the right audience to 
write better ads, thereby increasing conversion rates and engaging with target audiences.
Source: Pixabay
Digital Advertising
• Digital advertising is undoubtedly the area of digital marketing which is most successfully adopted when it comes 
to artificial intelligence. 
• For example, ad platforms from Facebook and Google also use ML and AI to identify people who are more likely to 
make the desired action by the advertiser. 
Source: Pixabay
Using ML models to Predict customer 
spending Habits
• Machine Learning ( ML) and its strong algorithms analyze past actions of a customer (items viewed, frequency 
of order, history of search). It gives stores the ability to anticipate behavior, and then tailor the shopping 
experience of a customer.
Source: Pixabay
AI-Powered chatbots
• A chatbot is an artificial intelligence software platform capable of simulating a human conversation by 
predefined phrases and sentences. 
• Companies rely on AI chatbots to produce a precise answer. A versatile computer that operates around, while 
delivering real-time customer service, will save manpower, time and resources and produce lead 24 x 7.
Source: Pixabay
Online Searching Methods
• The contents of web searches have also changed. Two major developments in AI have been made: search 
engine optimization and revolutionized internet searches. 
• The voice search and the algorithm used by Google, and RankBrain are the other advances in the AI. 
Source: Pixabay
Monitoring consumer Mood
• AI-based CRM (Customer Relationship Management) makes it easy to optimize customer knowledge gathering 
from various channels. 
• This also helps to gain realistic information for target markets and to recognize the needs of consumers so that 
businesses can develop the most effective marketing plan.
Source: Pixabay
Predictive Analytics
• Artificial Intelligence 's fascinating spin-off is predictive analytics, which is the method of using statistics, data 
mining, and modeling to predict future results. 
• This AI application transforms marketers from reactive to proactive planners, thanks to data that can be used as 
an accelerator or guide for making the right decisions. Marketing strategies should take advantage of different 
calculated activities for improved market efficiency , higher ROI and faster progress.
Source: Pixabay