Uploaded on Jun 10, 2020
PPT on CAIT campaign to boycott Chinese goods.
CAIT campaign to boycott Chinese goods.
CAIT CAMPAIGN TO BOYCOTT CHINESE GOODS INTRODUCTION • The campaign call by the Confederation of All India Traders (CAIT), which claims to represent 7 crore traders and 40,000 trade associations, comes amid border tensions between India and China. Source: Google image ALL ABOUT THE CAMPAIGN • CAIT will not motivate traders to not sell Chinese goods • Urge Indian consumers to buy indigenous products in place of Chinese goods Source: Google image BOYCOTTING CHINESE PRODUCTS • The traders' body has been campaigning for boycotting Chinese products on the back of government's push for 'Make in India' programme. Source: Google image RESULT OF THE INITIATIVES • As a result of these initiatives, imports from China have dropped from USD 76 billion in 2017-18 to USD 70 billion at present. • This USD 6 billion import decline tells the true story of the use of indigenous goods and changing consumer sentiments, Source: Google image FUTURE PLANS • CAIT is aiming for a reduction in India's imports of Chinese goods by about USD 13 billion by 2021. • It has also prepared a list of 3,000 products imported from China for which Indian substitutes are available. Source: Google image FINANCIAL LOAD • Reasoning behind the low footfalls at markets • Retail business suffered a loss of 9 lakh crore • CAIT pointed out that the 'financial load on traders will certainly be going to kill the retail trade of the country'. Source: Google image PRODUCTS PREPARED BY CAIT • FMCG • Consumer goods • Toys • Festive goods • Fabrics • Textiles • Stationery • Paper • Electrical and electronics Source: Google image SOCIAL MEDIA CAMPAIGN • CAIT has said it will also run a major campaign across the country through social media to connect more people to this campaign. • Committee to run the nationwide campaign was made with Brij Mohan Agarwal as convenor, and Sumit Agrawal as co-convenors. Source: Google image THANK YOU Source: Google image
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