Programmatic advertising.
                     Programmatic advertising
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Introduction
 Programmatic advertising is the 
robotized purchasing and selling of 
web based promoting. 
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Advantage
 This computerization makes exchanges 
proficient & progressively successful, 
streamlining the procedure and 
combining your advanced promoting 
endeavours in a single innovation 
stage.
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How to use data effectively for programmatic
 There are three levels of information 
to consider. 
 First-party information is the publicist's own 
information on their clients.
 Second-party information is gathered by 
somebody other than the sponsor.
 Third-party information is accessible to 
anybody at a cost and is generally sold on a 
rate card premise.
Secret to success for programmatic 
platforms
 At the core of each automatic 
promoting stage is a restrictive AI 
calculation that include various sorts 
of information become possibly the 
most important factor to improve the 
likelihood of a battle's prosperity.
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Additional benefits of 
programmatic advertising
 Better targeting
 Streamlined campaign management
 Easy access to ad inventories
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Is Programmatic the Future of 
Advertising?
 Programmatic advertising empowers 
advertisers to all the more 
adequately to arrive at the most 
alluring markets and socioeconomics, 
and use information to pinpoint new 
chances.
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Who uses programmatic?
 It exists in a wide scope of 
computerized channels, including 
show, versatile, video and social. 
 Conventional disconnected channels 
are well route on their approach to 
become digitized as well.
What is Programmatic Targeting?
 Contextual Targeting
 Keyword Targeting
 Data Targeting (Audience Targeting)
 Geo-Targeting (Location-Based 
Targeting or Geo-Fencing)
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Conclusion
 So by the end of the discussion one 
must get an idea of what and how 
about the programmatic advertising 
and the bright future of it.
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