Factors Influencing Product Design - Avantika University
                     Factors Influencing Product 
Design 
Design College In India | Avantika University
Factors Influencing Product Design 
Product design is a crucial component of any industry 
especially the manufacturing industry. Product designing 
refers to designing products in such a way that it satisfies 
the needs of the consumers in terms of aesthetics and 
functionality. Designing includes the shape, size, features, 
portion, and packaging of the product. It is the design of the 
product that makes it stand out in the market. However, the 
product must be designed after taking into consideration 
several factors that influence the design. These include:
Fitness for Purpose
The product designer must ascertain that the product 
he/she is developing possesses the required functions to 
satisfy the customers. If the product fits its purpose, then it 
deserves appreciation. If the product has any additional 
features at the same price, then it will gain extra credits over 
other products and the company will undoubtedly ace the 
competition.
Ergonomics
This unique factor for product designing takes ‘ease of use’ 
into consideration. The product designer analyzes different 
human factors and designs the product as per the style and 
expectations of the users. Other factors such as health, 
comfort level, and safety are also considered while 
designing so that the product can be used conveniently by 
the end-users.
Raw Materials
Though a product designer aims at creating a cost-
effective product, the main factor which attracts a 
customer is enhanced quality of the product. So, using 
best quality raw materials is vital in product designing. The 
product designers must also be aware of latest trends in 
raw materials in order to create pioneering products. 
Furthermore, they must also be aware of the materials 
used by their competitors. The usage of high-quality raw 
materials enhances the reputation of the firm.
Cost
While designing a product, its end cost or cost is taken 
from the end-users must be taken into consideration. 
Proper knowledge of the estimated cost will allow the 
designers to choose raw materials and other features of 
the product accordingly. Usually, many managers and 
designers make blunders while deciding the price of 
product in accordance with the technology, designing or 
production process followed. 
They realize this blunder only after their company faces a 
decline in the profits and fails to stand among the 
competitors.
Environmental Stability
Nowadays, environmental sustainability is the chief concern 
among society. Environmental pollution is one of the 
biggest problems created by manufacturing companies as 
the production process causes harm to abundant natural 
resources. To overcome this factor, the introduction of eco-
friendly design has become necessary. The modern-day 
consumers are themselves becoming environmentally 
conscious. In such a scenario, eco-friendly products are all 
the rage.
So, these were some of the main factors influencing 
product design. A product designer must be aware of 
major factors influencing product design and he/she must be 
abreast of the latest trends of the field. At Avantika 
University, we keep our students updated on all the latest 
developments in the field. 
We offer Bachelor of Design (B.Des) and Master of Design 
(M.Des) course in industrial design that teaches the 
candidates product design as well as space design. The 
course familiarises the students with the principles and 
concepts of designing. The students of Avantika University 
are mentored by the experts of MIT Institute of Design. 
The design college follows design-thinking and unique 
learning pedagogy that emphasize on ‘how to think’. Its 
world-class curriculum makes Avantika counted among the 
top design colleges in India.
Conclusion
Avantika University is the MIT Institute of Design in Ujjain, 
MP. It follows a unique learning approach where the 
students are encouraged to think out of the box. Avantika 
University is the part of reputed MIT Pune. 
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