MI STORES CONTRIBUTE 15% TO INDIAN BUSINESS
                     MI STORES CONTRIBUTE 
15% TO INDIAN BUSINESS
INTRODUCTION
• Chinese handset maker Xiaomi said it continues to ramp up its network 
of Mi Stores, its exclusive retail outlets in India, which contribute 15 per 
cent to its business in the country.
Source: CNBCTV18
ESTABLISHMENT OF XIAOMI
• Xiaomi entered India in 2014 and sold smart phones exclusively online, 
had ventured into offline retail in 2017. 
• Apart from Mi Stores, Xiaomi also operates its own chain of more than 
75 Mi Homes, 45-plus Mi Studios and over 8,000 Mi Preferred Partners.
Source: The financial Express
XIAOMI STORES
• Mi Stores are present in the smallest of towns and stores available in 
Kashmir, Andaman and Nicobar in every possible location. 
• People who have no retail experience or experience in the smart phone 
industry have opened up a large number of them.
Source: Pricebaba
OFFLINE BUSINESS
• Offline business accounts for almost half of the business in India and 30% 
of that comes from Mi Stores.
• With increase in number of Mi Stores from 500 to 3,000, the percentage 
contribution to the business has grown from 5% to about 15%.
Source: Communications Today
REVENUE
• A regulatory filing with the Registrar of Companies (RoC) showed that the 
total revenue of the company increased by 54% in 2018-19 to Rs 
35,426.92 crore in FY18 from Rs 23,061.11 crore.
Source: AppsFlyer Support
EMPLOYMENT GENERATION
• The Mi Store network which sells all Xiaomi products except shoes  has 
generated jobs for more than 6,000 people across India.
Source: KNN India
COVID-19 IMPACT
• Overall demand for smart phones , smart TVs and laptops is high as 
people continue to work and study at home in the midst of the COVID-19 
pandemic.
Source: Designrshub
SUPPLY CHAIN
• Xiaomi, the country's largest smart phone player with a market share of 
29 per cent in the June 2020 quarter is importing certain products to 
meet the shortage.
Source: Oracle Blogs
IMPACT OF ANTI-CHINA SENTIMENT
• A lot of our product development happens in India. Some products have 
been designed from scratch like trimmers.
• So the company has seen strong demand both online and offline instead 
of anti-china sentiments from Indians.
Source: Forbes
MANUFACTURING UNIT
• All of our manufacturing is in India, even 65 per cent of the value of tier I 
components are sourced locally and the company is trying to move tier II 
components in that direction.
Source: India mart