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10 Tips on How to Get Free Marketing for Your Business Having a business means you are probably online in some shape or form. Marketing activities also are usually online. Marketing can be done in many ways and it varies by business industry, niche, and target audience. Marketing is an investment upfront to help you make money later! It usually entails market research, communicating to potential customers, brand and product promotion, advertising, and eventually selling your product. Marketing may be a daunting task for some entrepreneurs though due to the amount of time or effort it takes. Marketing is a necessity though if you want to run a successful business. There are many mistakes that businesses do when marketing their service/product which could cost them a lot of money in the long run! There are steps that must be taken before getting into broad marketing techniques like advertising such as market research and stating who your target customer is. Do not waste your money on bloggers or social media influencers to promote your business unless you can pinpoint who they would appeal to. All in all Marketing is a great investment for entrepreneurs! Marketing allows you more time to focus on running the company, bringing new products and/or services into the market, or even selling things because marketing will attract customers to them. Marketing makes an entrepreneur's life easier whether it is done online or in person. Marketing also helps us make decisions based on specific information like research instead of just guessing where we should do our business or how much we should sell something for. Marketing provides many benefits but there are steps that must be taken before advertising such as doing research and figuring out what kind of customers you want to appeal to! Here are 10 Tips on Marketing for your Business: Market Research is a big part of Marketing because it helps you figure out how to market your product. Marketing research will help you see who would be interested in what you're selling and how much the demand is for your product or service. Marketing research can also tell you what social media web site would suit your business best i.e.: Facebook, Twitter, Instagram etc… Marketing Research may not be as exciting as other parts of Marketing but it will pay off in the long run! Market Research allows businesses to do their marketing purpose better by knowing who they are targeting and what type of message needs to get across in order for potential customers to want to purchase whatever the business is selling. Marketing Research also makes Marketing easier because you can make decisions based on specific information instead of just guessing where you should do your business or how much to sell something for! Marketing Research will make Marketing easier and more efficient! Marketing research allows businesses to reach better quality customers, generate better leads, increase brand image and awareness, convince potential customers of the value of their product/service, develop a marketing mix (4 P's- Product, Place, Price and Promotion), and effectively market their company. When doing Marketing it is important to not waste money on any kind of Marketing unless you know who you are targeting i.e.: certain age group or gender etc… Don't pay teenagers with no followers that do not have much of a following (if any) to promote your business. Marketing doesn't need to be expensive unless you're going into Marketing that will get you instant traffic such as Online Marketing! Most Marketing is researching and getting known in the community though. Marketing does take time but it could benefit your business if done right! Make sure that you know who your target market is before starting any type of Marketing campaign! If you're trying to reach teenagers for example, don't appeal too high or low… Appeal to the "middle ground" which would be age 15-19/20. If someone younger sees an ad or social media post marketed towards people older than them they might become confused and not click on it or talk about it, resulting in Marketing not working out. Marketing seems like a fun thing to do because it does get you talked about but Marketing is meant to help better your business… so Marketing should be done properly in order for it to benefit the company at hand! #1 Marketing Research (http://www.indeed.com/jobs?q=marketing&l=Vancouver,+BC) #2 Marketing Service in Vancouverhttps://www.bragdeal.com/services/facebook-ads/ #3 Marketing Terminology https://www.youtube.com/watch?v=-yO8B4gjQKs #4 Marketing Strategy & Marketing Mix https://www.youtube.com/watch?v=MHZBrRw1M5E #5 Marketing Campaign http://blogs.hbr.org/2014/06/10-lessons-for-creating-a-sustainable-marketing- campaign/ #6 Marketing Campaign Examples https://www.behance.net/gallery/16610963/_Sketchbook__Marketing_Campaign_Examples_-_Agency? selected=2&view=detail&mid=8640827841136f75caf4ec8d9257e005004bfe50e0b082cff8972ac0ae7f0b d&node_id=2810578#public #7 Marketing Plan Sample http://www.onepager.com/example-marketing-plan/ Hope this will help you out! Marketing is hard to do because it takes time and effort but if Marketing is done wisely it can help your business more than you think! Marketing makes money in the long run for businesses that advertise, especially with Online Marketing! Good luck Marketing guys! :D
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