Affiliate Marketing
                     
Slide 1



Presented by – Brahmananda Samal
4th September 2018


What is Affiliate Marketing ?

• Affiliate Marketing is a sales platform with multiple 
stakeholders. The sales process is commission-based 
and the amount of commission is pre-agreed between 
the seller and partner.

• Affiliate Marketing is a performance-based marketing 
system that basically involves four distinct elements:

the merchant
the affiliate
the consumer
the network


 The merchant, also known as a seller or retailer, is an individual or a 
business that sells a product or provides a services. 

 The affiliate is (or can be) an individual who promotes products and  
services and gets commission on each sale. The affiliate works with 
the merchant to promote the merchant’s products and services.

 The consumer, can be all of us. In affiliate marketing, the consumer 
is a person who uses goods or services to satisfy his or her needs.

 The network, also called program or platform, acts as an 
intermediary between the merchant and the affiliate. The network 
is completely digital and requires varying levels of involvement from 
both the merchant and affiliate. 


Types of Affiliates Sites
  Shopping – sites are virtual malls. The consumer shops for various brands and 

products on site. These are not driven by particular coupon or deal offer.
  Coupon/Deal – Most popular affiliate model. These sites are shopping sites that 

require merchant to provide with either a coupon, percent of saving or free 
shipping offer.

  Comparison Shopping – Sites sell items using a comparison model. These sites 
usually require a data feed of merchants products.

  Loyalty/Rewards – Sites where a percent of the merchants commission is used to 
pay reward to consumer. Allows consumer to select their reward option. Rewards 
can include cash, airline miles, credit card points or donation to charity or 
organization.

  Content – Sites are usually not shopping sites. Consumer go to the sites because 
the content is of particular interest. Sites to particular product contained in the 
site.

  Search – Affiliates promote merchants via search engine marketing, using either 
organic or paid search practices.

  Blogs/Forums – Sites post or feature article that focus on a particular product or 
merchant and include a product affiliate link to the product.


Key Factors For A Successful Affiliate Program
 Choose the Right Product

You should develop the ability of choosing the right product or service for 
your audience because this determines the success or failure of your 
affiliate marketing venture. in promoting the products.

 Revenue Share or Commission
Your commission basically depends on the volume of sales. However, high 
volume of sales might not necessarily result in maximum commission.  
Most of the successful affiliate programs offer initial commission on each 
signup and recurring commission on monthly and yearly basis.

 Be Honest to Your Audience
Sometimes novice bloggers make mistake of exaggerating the details of 
the product or provide incorrect information to make a quick sale. You 
should keep one thing in mind; you cannot fool your visitors all the time. 
Keep it simple and honest!

 Make Your Content Sticky
You should educate your viewer but remember to keep it entertaining. 
Remember that engaging content results in better sales. This is very 
important in the context of affiliate marketing.