Chiragdin-Biryani-Franchise-ppt (1)
                     CHIRAGDIN 
BIRYANI
FRANCHISE APPROACH NOTE
Who are we?
Aakriti Foods (www.aakritifood.com) - spreading magic  
of Indian dishes since 2006 and state-of-the art  
European technology in food processing.
We have successfully exported Ready to Eat Food across  
many countries in the world.
Modern concept that ensures safe and hygienic processing of  
food, maintaining the aroma and taste of dishes.
ISO, Halal and HACCP certified
More than 3-decades of food processing experience
What are we offering?
Chiragdin Biryani, a special and exclusive 
 online offering started in the year 2019
Over 15 varieties of freshly cooked non-  
vegetarian and vegetarian dum biryani in 
a  clay handi
Mouth-watering recipes evolved from 
 culinary practices of Maharajas and  
Mughals
3 pilot outlets - Karol Bagh, 
Shakarpur,  Gurgaon received great 
response
Dum gives the perfect smoky flavour 
and  punch tantalizing aroma of spices 
in  succulent biryani
US
WHAT SETS US 
APPART?
OUR VALUE PROPOSITION
Chef-less model - Just Heat & Deliver
Two unskilled labour required 
 Zero Food Wastage
Prepared food from Cloud 
Kitchen
Attractive packaging - Clay 
Handis
Join the food industry with a 
small investment
HOW DO WE DO 
IT?
Sttaattee--ooff--tthhee  aarrtt  Euurrooppeeaann  ffoooodd  pprroocceessssiinngg  tteecchhnnoollooggyy
Freshly made biryani processed in the cloud kitchen 
 Increased shelf-life
Store at room temperature
Safe. Tasty. Hygienic. Everytime.
What’s in it for 
you?
Standardized quality product
Food prepared and delivered to 
your  warehouse
Product storage, heating and 
packaging  training
Hassle Free and Fuss Free arrangement 
to  manage food delivery
Branding and marketing for offline and 
online  platforms
Save Overhead Costs: Minimal cost to  
bootstrap operations. Minimum 
Inventory
Minimum equipment requirement
Inventory support and management
Our business 
models:
Unit Franchise Cloud Kitchen/Master 
 Franchise
Food delivered to your  Food delivered to your  
warehouse/outlet by CDB warehouse/kitchen by CDB
Multi-unit Franchise
Distributed to multi-units 
Individual unit sells 
to  customers Food delivered to your  
or  individual units by 
warehouse/kitchen by CDB you
Distributed to your 
individual  units by 
you (5)
Individual units sell 
to  customers
Financials
QUANTITY VEGETARIAN NON-VEGETARIAN
500 gms 385 500
1 kg 625 800
Master Franchisee Multi-unit Franchisee Unit Franchisee
1) Minimum commitment of 25 units 1) Minimum commitment of 5 units 1) 2.5 lacs as fee
2) Master Franchisee fee of 25 lacs 2) Multi-unit fee of 10 lacs
3) 1 own unit, 24 other sign-ups (50% 
 of 2.5 lacs franchise fees to brand)  
Open for pan-India locations
MF to have a warehouse  Open for pan-India locations Open for pan-India locations 
No central kitchen needed  No central kitchen needed  No central kitchen needed
Gross margin of 70% of Gross margin of 60% of the product Gross margin of 60% of the product 
the product  supplies  supplies
supplies Product price: incl GST 5% Product price: incl GST 5%
Product price: incl GST 
5%
Unit Financials I Investment INR 6 Lacs I Break Even in 12-15 
Months
How to 
order?
Via chiragdinbiryani.com website and 
app  (order assigned to nearest 
outlet)
Via aggregators such as Zomato, 
Swiggy,  Bharat Eat, Dunzo
Via local ads placed by outlet
Industry 
Overview
The Biryani Story…
Post Covid-19 stress on delivery over dine-
in
FICCI-PwC report, published in December  Swiggy’s annual report on the country’s food 
2019 estimated the organized biryani  ordering habits revealed that Indians 
delivery  industry at Rs 2,500 crore in 2018- ordered  an average of 95 biryanis per 
19 minute, or 1.6  biryanis per second, in 2019
NRAI report (2019) - total market size of the  
overall Indian food service industry at Rs Major players include Hyderabad's Paradise, 
4.23  lakh crore in 2018-19, growing at a  Behrouz Biryani, Biryani Blues, and Biryani 
CAGR of  9% with organized sector by  Kilo among others
contributing 35%
Chiragdin Biryani is placed in the vacant space  
created by 3 major biryani brands in NCR
• Efficiently done delivery counters
• Strategically placed with right menu mix 
and  pricing
• Clean hygienic and timely delivery
• Capture a market share in growing
fast  market
• Delivered to your warehouse
Growth Opportunity:
Retail and Cloud kitchen Biryani map of 
India
Ideal Unit Franchise 
Partner
Zeal of an entrepreneur  Hole in the wall site 
Interest in the food industry   Any floor
Business or professional No provision for parking 
experience in management   required
Local demographic knowledge Ease of access for two-
and understanding of customer  wheeler  Rented or owned 
preference space
Access to required capital  No prior experience in food  
website and app (order assigned  industry required
to nearest outlet)
Call For Franchise  7827719099
www.franchisebatao.com
[email protected]
Thank you.