Advertisement and It's Important


Chrisnoblet3

Uploaded on Mar 9, 2022

Category Business

PPT on Advertisement and It's Important.

Category Business

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Advertisement and It's Important

ADVERTISEMENT AND IT’S IMPORTANT INTRODUCTION Most people don’t go out of their way to find ads. The marketing and creative department work together to create ads that appeal to a specific audience’s curiosity. A good ad will increase sales and brand awareness. Source: www.infront.com CONSUMER PERSPECTIVE • For consumers, advertisements are not what consumers need; yet an ad is a great way for consumers to find out about the products or services they do need. • Understanding the way advertising affects consumer behavior will help you to create stronger, more memorable ads. Source: www.infront.com BRAND AWARENESS • An advertisement lets a consumer know that you exist and brings your brand to a wider audience. • Without any advertising–print, television, online, etc. you would have only word-of-mouth to keep you afloat. Source: www.infront.com BRANDED ADVERTISING • Brand advertising is a way of establishing connections to build a long-term relationship with your consumers over time. • When using brand advertising, the goal is to establish brand identity, credibility, and loyalty. Source: www.infront.com BEHAVIORAL EFFECT • People who view advertisements find out about your products similarly to how they find out about current events in the news. • At this stage, consumers go from not knowing that your business exists to gaining awareness of your brand in the case of a future sale. Source: www.infront.com CONSUMERS GET THE INFORMATION THEY NEED • Most advertisements will provide consumers with a general idea of a product’s features. • For an advertisement to be effective, it must show enough to raise curiosity. Source: www.infront.com BEHAVIORAL EFFECTS OF FEATURES • Consumers examine the features of your product. A logical listing of features gives consumers an idea of functionality and works on an intellectual level with the ad viewer. • If you are advertising a vacuum, a logical feature would be that it cleans dirt from carpet. Source: www.infront.com WEIGHING THE BENEFITS • Benefit evaluation is an emotional response. Consumers will watch your ad and identify how your product can make them happier or improve their life. • This is an irrational consumer response and is the part of an advertisement that can lead consumers to make impulse buys. Source: www.infront.com BEING AUTHENTIC • Authentic advertising and branding is an important stage in your strategy, appealing to your audience in a more approachable way and therefore being more of an influence on their buying decisions. Source: www. mycustomer.com REMINDERS AND AD REPETITION • If you make an advertisement and only show it once to an audience, the impulse buyers might make a hasty decision, but most will not. • In most cases, it takes a few times before an ad really sinks in. Tracking allows online advertisers to reach the right audience. Source: www.infront.com THANK YOU!