How to Build a Brand from the Ground Up
                     GUIDE TO RETAIL 
MARKETING AND 
BRANDING
Introduction
■ Brand marketing is promoting a brand’s products or 
services in a way that elevates the brand as a whole. It 
involves creating and maintaining brand-consumer 
relationships and marketing brand attributes—the traits 
that people think of when they picture a particular 
brand. 
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STRATEGY FOR RETAIL 
MARKETING AND BRANDING
Be where your customers are
■ Effective retail marketing isn’t just about the specific 
campaigns that you run; the channels and platforms on 
which you run your initiatives matter a great deal. 
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Online listings
■ People are increasingly turning to tools like Google and 
Yelp to find and discover businesses in their 
neighborhoods. 
■ If this is the case for your retail biz, then be sure to 
make them a big part of your retail marketing strategy. 
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Digital marketing
■ From Facebook ads and Instagram posts to AdWords and 
a strong ecommerce presence, the things you do online 
may also drive in-store traffic. 
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Leverage social media
■ When it comes to retail and social media, there are 
three platforms you should seriously consider: Facebook, 
Instagram, and Pinterest. 
■ These are the most consumer-centric networks, making 
them ideal for merchants.
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Consider SMS marketing
■ SMS marketing has been making waves, and for good 
reason: people love their phones.
■ That’s why if you haven’t dipped your toes into SMS 
retail marketing, it may be time to do so. 
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Market your business through key partnerships
■ Partnering with a local business or charity is a wonderful 
way to get your brand’s name out to people who can 
come and shop in person, not just online. 
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Marketing campaign
■ Identify inactive shoppers and win them back with a 
marketing campaign showing them what they’re 
missing. 
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Consider influencer marketing
■ These days, a nod or endorsement from an influencer 
carries more weight than traditional advertising. 
■ Getting key individuals to recommend or talk about your 
brand can drive awareness, traffic, and ultimately, sales.
Source: www.vendhq.com