Building Business Relationships
                     Building Business 
Relationships
Introduction
 Establishing business relationships can be every bit as confusing 
and frustrating as it is essential. There are several kinds of 
potential stakeholders you need to account for, and each 
connection requires some degree of individual attention and effort.
Source: blog.hubspot.com
What is a business relationship?
 The term 'business relationship' can cover several kinds of 
engagements between a company and the various stakeholders 
that influence it.
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Customer Relationships
 Without satisfied customers, you can't generate sustainable 
revenue, and you sell yourself short by losing out on referrals. 
 All your business relationships are important, but the ones you 
have with your customers are absolutely essential.
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Business to Business Relationships
 The ability to maintain and establish relationships with other 
companies can be a major plus for any business. 
 Cross-promotion, co-marketing, co-sponsoring conferences, or 
other collaborative efforts can help both your and your partner's 
businesses reach new prospects, project credibility, and bolster 
authority in your space.
Source: blog.hubspot.com
Legal Relationships
 You need to establish an element of mutual trust with these 
contacts. They're handling a key facet of your business that you 
probably can't deal with on your own. 
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Employee Relationships
 The relationships you build with your employees are some of the 
most important ones you can establish. 
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Financial Relationships
 If your business doesn't handle its finances in-house, you need to 
establish tight, productive relationships with whoever does. 
 The connections you maintain with accountants, bankers, outside 
investors, financial advisors, and other financial professionals all 
have the potential to either enhance or impede how smoothly 
your business runs.
Source: blog.hubspot.com
Lead with an exceptional product or service
 Productive business relationships aren't rooted strictly in goodwill 
and friendliness. They require a substantive, effective foundation 
— and that typically comes in the form of a sound product or 
service.
Source: blog.hubspot.com
Keep up with key contacts
 In all likelihood, you're not going to have the bandwidth to 
consistently connect with every contact you have a business 
relationship with — so you need to be selective with the ones you 
routinely stay in touch with.
Source: blog.hubspot.com
Deliver on promises to build trust
 People are more inclined to respect and connect with people who 
keep their word in any context — and business relationship-
building is no exception. 
 You never want to over-promise and under-deliver with customers, 
employees, partners, or any other parties you engage with.
Source: blog.hubspot.com
Thank you