What is Business Communication
                     What is Business 
Communication? Why 
Do We Need It?
What is Business 
Communication?
Business communication is the process of 
sharing information between people within 
the workplace and outside a company.
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Effective 
business 
communication
Effective business communication is how 
employees and management interact to 
reach organizational goals. Its purpose is to 
improve organizational practices and reduce 
errors. 
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Types of 
Business 
Communication
1. On the basis of Organisational Structure
2. On the basis of Direction
3. On the basis of Mode of Expression
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Importance of 
business 
communication
1. Presenting options/new business ideas
2. Making plans and proposals (business 
writing)
3. Executing decisions
4. Reaching agreements
5. Sending and fulfilling orders
6. Successful selling
7. Effective meetings
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Efficient functioning 
of the undertaking
Every type of organization whether small or 
big, public or private, communication plays a 
vital role. 
The efficient performance of employees of an 
organization depends on effective 
communication within the organization.
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Facilitates 
decision making
Desired results of an organization largely 
depend on the right decision at the right 
time. A communication system is a 
prerequisite for making a sound decision.
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Proper planning
Communication also facilitates effective 
planning According to Koontz and O’Donnell 
“Effective planning occurs when everyone 
responsible for it has access to complete 
information affecting areas of planning.” 
Thus, communication is required not only for 
effective planning but also to ensure its 
better implementation.
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Minimize 
organizational 
conflicts
In an organisation where various employees 
are working at different level, the conflicts 
arise due to one or more reasons. Proper 
communication reduces the conflicts by 
developing understanding. 
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Job satisfaction 
and higher 
productivity
Effective communication promotes better 
performance as people are able to 
understand their jobs and roles in a better 
manner. 
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Democratic 
management
Modern business organization are following 
democratic system of management. It 
requires good channels of communication so 
that employees, consumers and other 
stakeholders share information and 
participate in discussion, consultation and 
decision making.
Source: www.nextiva.com