Business model of GOOGLE.
                     BUSINESS MODEL OF GOOGLE
INTRODUCTION
• Google Inc is a technology company based in Mountain 
View, California. 
• The company began as an internet search engine but 
has since become a technology giant that offers over 
fifty products and services.
Source: cleverism.com
BUSINESS MODEL
• Key Partners: Key partners for Google include suppliers, 
distributors, the Open Handset Alliance and original 
equipment manufacturers.
• Key Activities: Key activities include research and 
development for both the development of new 
technologies and features and the improvement of 
existing ones. 
Source: cleverism.com
Value Proposition
• Key resources for Google would include datacenters, 
servers and other IT infrastructure, IPs as well as the 
human resource. 
• Value Proposition: The company aims to create value 
for its customers for internet search, advertising, 
operating systems and platforms and enterprise. 
Source: cleverism.com
Customer Segments
• Channels to build customer relationships can include 
sales and support services as well as dedicated teams 
for larger customers.
• Customer Segments: Google has three main 
customers. 
• The users who are able to organize information in 
useful ways using Google products and services 
• The advertisers who have a cost effective way to 
display online and offline ads to customers and 
Google Network Members. 
• Other extended segments can include mobile device 
users and makers as well as developers.
Source: garyfox.co
Publishers
• Publishers normally have valuable content that 
they have created and need a way to monetize 
it. 
• The space they allocate to banners is then used 
by Google for display ads that match the 
interests of the audience.
Source: garyfox.co
Advertisers
• Advertisers are a mix of different types of 
businesses and individuals who want to market 
their products or services. 
Examples of advertisers include:
• Amazon is the biggest advertiser in the world and a 
considerable amount of that is on Google ads.
• Small and Media sized business.
Source: softgames.com
Users
• Google uses its own channels to promote its 
services. With 91% of search engine market 
Google itself is the channel.
• Google GSuite (including Gmail)
• Chrome
• Google Maps
• Google Analytics
• Google Adwords
• Google Developer
• Google Cloud
• Android Devices
• Google Home
Source: investopedia.com
Google Ads and Search Advertising
• Google’s AdSense program allows websites not 
affiliated with Google to use Google display advertising 
on their sites.
• A large portion of Google's revenue comes from 
advertising. 
Source: investopedia.com
AdSense Network
• Google’s AdSense program enables non-Google 
websites to incorporate Google display advertising on 
their pages. 
• AdSense ads work similarly to Google’s onsite 
advertising but are displayed on Google-approved sites 
anywhere on the Internet.
Source: investopedia.com
Revenue Streams
• The Google revenue model is primarily driven by online 
advertising – display network, pay per click and cost 
per impressions.
Source: investopedia.com