Business model of Telegram.
                     BUSINESS MODEL OF 
TELEGRAM
INTRODUCTION
1. Telegram was begun in 2013 as a communications programme stressing anonymity and encryption. It is a cloud-
based instant messaging service, that allows users to send multimedia messages and make voice and video calls. 
While trying to maintain growth, Telegram strives to keep an application at least open.
Source: fourweekmba.com
COMPETITION OF WHATSAPP
1. In order to challenge the preponderance of WhatsApp, Telegram has been constructed. This varies from the 
previous one. Its creators also say that its infrastructure and security multiple device access make it better than 
its competitor owned by Facebook.
Source: techcrunch.com
TELEGRAM EXPLOSIVE GROWTH
1. Pavel Durov released Telegram back in 2013 and this has generated explosive growth in an extremely short time 
span. 
2. In the last decade, only a few programmes that gradually became widely prevalent (Facebook, Instagram, and 
YouTube) witnessed such hyper rise. 
Source: fourweekmba.com
ICO OFFERINGS
1. As of 2019, Telegram has acquired over a billion dollars through two ICO offerings. Its growth exploded even 
further when in March 2019, WhatsApp and other Facebook products experienced an outage, and users flocked in 
the millions to Telegram.
Source: fourweekmba.com
HOW DOES TELEGRAM MAKE 
MONEY?
1. Telegram doesn’t make money, or at least it doesn’t generate revenues, as of 2019. Durov pointed out on a blog 
post that he believes in fast and secure messaging that is also 100% free.
Source: fourweekmba.com
WHAT FEATURES MAKE TELEGRAM 
DIFFERENT FROM ANY OTHER APP?
1. Unified history Edit your messages after posting, delete them so that they disappear for everyone.
2. Cross-platform availability Access your messages anytime, from any number of your mobile or desktop devices.
3. Instant search Find the message you’re looking for, even among millions. Filter by sender to make searching 
easier.
Source: fourweekmba.com
MESSAGING APP
1. Replies, mentions, hashtags Easily trace a conversation and keep communication efficient, no matter the group 
size.
2. Smart notifications Mute the group to get notifications only when people mention you or reply to your messages.
3. Pinned messages You can pin any message to be displayed at the top of the chat screen. All members will get a 
notification — even if they muted ordinary messages from your group.
Source: fourweekmba.com
STORAGE
1. Telegram works on the principle of Cloud Storage. Cloud 
storage is dynamic which means that once your data is 
saved, it could be accessed by you from any number of 
devices at any point in time, without the need to back 
up.
2. You can keep track of your sessions and download your 
files at any given point of time, so cloud storage makes 
data accessible for the user.
Source: www.right-brothers.net
FILE SIZE AND TYPE
1. In telegram the maximum size of data you could transfer is 1.5 Gigabytes. Transferring files which are memory 
heavy makes it possible to share critical short clips recorded in 4k format or even that casual outing video you 
made possible.
Source: www.feedough.com
BOTS, GROUPS, & CHANNELS
1. There are two types of groups that you can create on Telegram:
• Normal Groups: Groups where you add people from your contact list. These type of groups can have at most 200 members and bots.
• Super Groups: Each group can be promoted to a super group and by default, a supergroup is private and can host 100,000 members.
Source: www.feedough.com