Future of Digital Advertising Industry globally.
                     FUTURE OF DIGITAL 
ADVERTISING 
INDUSTRY GLOBALLY
INTRODUCTION
• Global marketing services group Dentsu Aegis Network (DAN) has announced its 
Digital Report 2020 as a multinational marketing services firm. 
• The Indian publicity industry rose by 9.4% to Rs.68,475 Crore by the end of 2019 
compared with 2018.
Source: iharare.com
FUTURE OF DIGITAL ADVERTISING 
• By the end of 2020, the market will expand by 10.9% to 75.952 Rs. The study 
says it is planned to extend to CAGR 11.83% by 2025, touching Rs. 1,33,921.
Source: economictimes.indiatimes.com
DIGITAL ADVERTISEMENT INDUSTRY
• In 2019 Rs. 13, 683 Crore, up 26 percent of Rs. 10, 859 Crore in 2018, was used 
in the digital advertisement industry. By the end of 2020, Rs. 17,377 Crore is 
estimated to rise to 27 per cent.
Source: community.nasscom.in
DIGITAL MEDIA ADS SPENT
• Digital media ads spent is projected to rise to Rs. 50,000 Crore at a CAGR of 
27.42% and cross Rs. 58,550 Crore by end 2025. 
• This continuous rise can be explained by technical advances, advancements in 
the field of data science and research, and the adoption among other items of 
policies and regulations.
Source: newswire.com
TELEVISION
• Television accounts for the highest public spending of 39% (26,869 Crore) led by 
print media (29%, 20,110 Crore) and internet media (29%) (20 percent , Rs. 
13,683 Crore). 
• TV spending is projected to increase to 10% by 2020 and to stay stable, while 
print media are projected to rise to 3%, with this share decreasing to 27%.
Source: www.rikon.ie
FMCG INDUSTRY INVESTMENT
• In different vertical sectors, the FMCG market invests most by supplying the 
advertisement industry with a share of 30 percent (Rs. 20,182 Crore). 
• The FMCG is led by the automobile industry with a 10% E-Commerce share (Rs. 
6915 Crore) (8 percent , Rs. 5,797 Crore). 
Source: cielhr.com
STREAMING VIDEO 
• FMCG spends a considerable proportion (36%) on streaming video in its new 
media spending, while e-commerce, long-term consumer goods invest more on 
paying searches and social medias.
Source: economictimes.indiatimes.com
OTHER INDUSTRY INVESTMENT
• For the different industries of the sector, FMCG has the largest marketing costs 
(30%), followed by the E-commerce sector (10%) and the Automobile sector (Rs. 
20,182 Crore). 
• An overwhelming majority of FMCG invests on TV (61%) while retail, car and 
retail expend more of their advertisement expenditure on print. 
Source: economictimes.indiatimes.com
SOCIAL MEDIA
• The highest share of the social media is 28 per cent, leading to Rs. 3,835 Crore's 
addition to the Indian digital advertisement slice. 
• Then there are costs for paying queries (23%), streaming content (22%) and 
show media (21 percent ). 
Source: economictimes.indiatimes.com
MOBILE DEVICES
• By 2020, advertisement costs on mobile channels are projected to rise by 41% 
to 52% of the digital economy, overcoming Desktop spending. In addition, by 
2022, projected spending on mobile devices to hit 64%.
Source: www.afcea.org