Google Fitbit deal of $2.1 Billion.
                     GOOGLE 
FITBIT 
DEAL OF 
$2.1 
BILLION
INTRODUCTION
Google has officially completed its 
acquisition of Fitbit, the company best 
known for its fitness bands and 
smartwatches. 
Source: indianexpress.com
AThCe dQeal UwasI oSrigiInTallyI aOnnoNunced 
in November 2019 for $2.1 billion. 
However, the acquisition is still under 
investigation from the US Department 
of Justice over anti-competition and 
anti-trust charges.
Source: stat.com
FIT ThBe FIitTBit  appliances will continue to run as they UareS. FEITBRIT  haBveA abSouEt 
29 million active clients; these two 
organisations aim to persuade all 
participants that the private and 
wellness data will not be used for 
advertising. 
Source: gadgets.ndtv.com
EX TIhSe wTaIy NthisG sp eDcifiEcs VareI vCiewEedS 
would be critical provided the essence 
of Fitbit tools, most of which involve 
heart rate control, versatility for 
recording of sleep, acts, and other user 
operations.
Source: moneycontrol.com
A InC oHver I1E00V coEunMtrieEs, NFitbTit has 
sold more than 120 million 
instruments so far. The company has 
generated 275 trillion steps and more 
than 15 billion sleep time with the 
system so far. 
Source: indianexpress.com
 ASlthTouRgh UFiGtbitG has faithful customers, its shipmentLs Eare none 
near Apple and I.A. Google, for its part, 
did not see improvement in the 
wellness market, and it struggled to 
impact on its Android WearOS 
programmes.
Source: zdnet.com
FITBIT USER DATA
 Google and Fitbit tried to tell 
consumers that their data does not 
constitute commercial resources 
placed on the use by advertisers. 
Source: indianexpress.com
RET IAn IcNons idCerUatioSn TofO hMow EthRe 
company activities turned out, both 
businesses have to do hard to retain 
user interest. Case in point will be the 
latest anger over WhatsApp-Facebook 
as organisations exchange details.
Source: indianexpress.com
INNOVATION
Fitbit CEO and co-founder James 
told that being part of Google will 
ensure that the company can innovate 
faster, provide more choices, and 
make even better products to support 
health and wellness needs.
Source: indianexpress.com
OTHER FITNESS APP
The FitBit customer will be able to 
continue to use third party providers 
for this purpose. If they have another 
fitness app, they do have the option 
that they want their Fitbit account 
could be connected to that. 
Source: indianexpress.com