Impact of Digital Marketing on Consumer Behaviour
                     IMPACT OF DIGITAL MARKETING 
ON CONSUMER BEHAVIOUR
INTRODUCTION
Digitization has definitely gone on to push 
marketers across the globe to transform the 
marketing game. Not just that, the shift in 
marketing technologies has even evolved 
consumer behaviour and their decision 
making abilities.
Source: www.chainreaction.ae
WHAT IS 
CONSUMER 
BEHAVIOUR?
Consumer behaviour is essentially the 
purchasing patterns and decision processes of 
consumers. These are people that are looking 
for products and services for personal 
consumption. 
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IMPACT OF DIGITAL 
MARKETING ON CONSUMER 
BEHAVIOUR
ABILITY TO 
RESEARCH AND 
EXPERIMENT
Modern-day consumers have become 
exceptionally good researchers when it comes 
to making a purchasing decision. They are 
gaining more insight and awareness as 
technology empowers them with a critical 
approach to making decisions online. 
Source: www.chainreaction.ae
ACCESSIBLE 
WORD-OF-
MOUTH
Consumers are always looking for what other 
people have to say about a brand. This is 
especially for a product that they are 
interested in purchasing. For brands, it means 
a lot when a consumer shares their experience 
with their network of people. 
Source: www.chainreaction.ae
INCONSISTENT 
CUSTOMER 
LOYALTY
Digital marketing has also made it very 
difficult for consumers to stay loyal to a 
particular brand. Before the digital marketing 
revolution, consumers were always partial to a 
brand of their choice. They often preferred to 
stick to familiar products and brands. 
Source: www.chainreaction.ae
BOOST IN 
CUSTOMER 
ENGAGEMENT
Customers have always liked to be a part of a 
bigger thing. They don’t let go of an 
opportunity where they can interact with their 
favorite brand.
There has been a significant increase in 
customer engagement thanks to the incessant 
penetration of mobile technology and the 
internet. 
Source: www.chainreaction.ae
ARTIFICIAL 
INTELLIGENCE 
IMPACTS 
CONSUMER 
BOneE shHouldA noVt uIndOeresUtimaRte the role of 
artificial intelligence in influencing consumer 
behaviour. It is a powerful medium that 
enables consumers to make better choices. 
Digital marketing is driven by the efficiency 
and feasibility that technology like artificial 
intelligence brings to the table. 
Source: www.chainreaction.ae
IMPULSIVE 
BUYING 
BEHAVIOUR
Digital marketing has successfully augmented 
the impulse buying phenomena. An impulse 
buying decision is essentially made directly 
before making the actual purchase. 
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LESS PATIENCE, 
HIGH 
EXPECTATIONS
With technology, the consumers have become 
noticeably impatient as their expectations for 
fast, efficient service have doubled. Exposed 
to online customer reviews and forums, they 
receive sentimental, real feedback on 
products and services. 
Source: www.chainreaction.ae
PERSONALIZED 
SHOPPING 
EXPERIENCE
Digital marketing has also accustomed 
consumers to a personalized shopping 
experience. 
Today, they don’t want to spend a great 
amount  of time researching and purchasing 
their desired products. 
Source: www.chainreaction.ae