The Impact of Online Marketing on Conversion and Revenue Growth.
                     The Impact of Online Marketing on 
Conversion and Revenue Growth
INTRODUCTION
• In the field of digital marketing, using various digital marketing tools and 
techniques, business owners will be able to give a tough fight to competition 
and experience significant growth in their business.
Source: velocityconsultancy.com
What is online marketing?
• Online marketing, also known as Internet marketing, describes the use of web-
based channels to promote, market, and advertise a company and its brand. 
• Businesses can leverage a variety of channels, including email, search, social 
media, and more.
Source: www.webfx.com
How is online marketing different from traditional marketing?
• In comparison to traditional marketing, online marketing uses web-based 
channels. It happens entirely online. 
• A traditional marketing approach takes advantage of channels outside the 
Internet, like print, radio, and television.
Source: www.webfx.com
Wider reach and geographical expansion
• By applying suitable Digital marketing plans, one can easily expand their 
business to new areas and locations without any terrestrial hurdles. 
Source: velocityconsultancy.com
Cost-effective
• Digital Media Marketing solutions provide businesses with improved and 
considerably cost-effective marketing channels which communicate more 
efficiently, converting many target audiences.
Source: velocityconsultancy.com
Better revenues
• An effective digital marketing plan results in high conversion rates, which 
eventually helps the business to earn higher revenues.
• Digital marketing plans help in generating much higher revenue as compared to 
the different traditional marketing channels.
Source: velocityconsultancy.com
Improved ROI
• Effective digital marketing plans will help in enhancing a company’s brand value 
and revenues. Similarly, it also helps in generating an Improved ROI as 
compared to traditional marketing.
Source: velocityconsultancy.com
Search engine optimization (SEO)
• Optimizing your website for search is one of the best ways to grow your site 
traffic and your business.
• SEO allows for a potentially incredible return on a relatively small initial 
investment.
Source: velocityconsultancy.com
Pay-per-click (PPC) advertising
• PPC, or pay-per-click advertising, is another way to bring new visitors to your 
website. 
• PPC ads are displayed along with search results and entice users to click on 
them to find what they are looking for. 
Source: velocityconsultancy.com
Social media marketing and advertising
• Social media channels, like Facebook, Twitter, and Pinterest, are great methods 
for growing your business with Internet marketing.
• Social media can help grow your business by first growing your fans on these 
different platforms.
Source: velocityconsultancy.com