The Importance of a Digital Marketing strategy to small businesses.
                     THE IMPORTANCE OF A 
DIGITAL MARKETING 
STRATEGY TO SMALL 
BUSINESSES
The digital technology has drastically changed the way businesses operate 
today. Now, ad agencies approach their ad campaigns in a remarkably different 
way. Big businesses and brands are not only the ones who benefit from online 
marketing. In fact, the small businesses can also benefit immensely from digital 
marketing. 
INTRODUCTIO
N
Source: www.maxeffectmarketing.com
You can see your small business growing because digital marketing provides 
equal opportunities to every business. It is not a strategy only restricted to big 
corporations or multinational companies. Small businesses can actually 
leverage their business with the help of digital marketing. They can stand in 
perfect competition with the established businesses. Also, they can make the 
full use of digital marketing by engaging different clients on different platforms.
Provides equal 
opportunity for 
every business
Source: www.maxeffectmarketing.com
Digital marketing do not require huge investments. Small businesses can find 
digital channels that work and do not require much cost to be spent. Digital 
marketing, hence becomes a ray of hope for small businesses.
The cost-
effective form 
of marketing
Source: www.maxeffectmarketing.com
Conversions can be tracked by understanding the traffic that turns into 
subscribers, leads and deals. Good news: The conversions with digital marketing 
are higher when compared to other forms of marketing. Therefore, small 
businesses should make efforts to draw strong digital strategies that aim for 
higher conversions.
Helps in 
conversions
Source: www.maxeffectmarketing.com
A successful digital marketing strategy gives more conversions. The revenue 
also increases as a result of higher conversion rates. Companies that use social 
media generate 78% more business compared to the companies who do not use 
social media marketing. The response from email marketing is also high. 
Increases 
revenue
Source: www.maxeffectmarketing.com
One of the reasons why digital marketing is winning over traditional marketing 
is that it helps to target a specific segment. The interactions done with target 
audience are result-oriented. They help to achieve predetermined goals. With e-
mail marketing, one can directly target a specific person. Therefore, digital 
marketing is considered the highest personalized form of marketing.
Targeting the 
right audience
Source: www.maxeffectmarketing.com
Digital marketing also includes mobile marketing. There is no doubt attached to 
the fact that people are increasingly using mobile phones these days. 
Companies, therefore, are making their websites responsive on mobile.
Helps in mobile 
marketing
Source: www.maxeffectmarketing.com
Every business initiates with the aim of attracting more customers. The same 
thing applies to digital marketing. You can start with the aim to gain maximum 
possible clicks to your websites and marketing platforms. Gradually, more 
people start to recognize your brand and when you offer them the exact thing 
they are looking for, the reputation of your brand increases. This also helps you 
win the trust of your customers.
Increases brand 
reputation
Source: www.maxeffectmarketing.com
Social media tools like YouTube, Twitter and Instagram hold the power to 
influence the general public. The inclusion of social media tools has given birth 
to influencers. This particular breed of influencers has the incredible power to 
influence the decision of the general public. Hence, companies no longer have 
to endorse celebrities to boost sales of the product or service. 
Influence 
marketing
Source: www.maxeffectmarketing.com
With the help of the specific tools, you can easily measure results for each and 
every digital marketing platform. This will help you to evaluate performance and 
help you in making decisions.
Gives 
measurable 
results
Source: www.maxeffectmarketing.com