Inbound Marketing and how it benefits several businesses.
                     Inbound Marketing and how it 
benefits several businesses
Inbound Marketing
 Inbound marketing is a business 
methodology that attracts customers by 
creating valuable content and experiences 
tailored to them. 
Source: hubspot.com
Components of inbound marketing
 Things like Search Engine Optimization (SEO), 
blogging, social media marketing,  Search 
Engine Marketing (including PPC) and email 
marketing are tools that can be used in the 
different stages of inbound marketing.
Source: www.reliablesoft.net
What are the benefits of 
inbound marketing?
Generates site traffic
 Two of the most basic components of any 
inbound marketing strategy are SEO and 
content marketing. 
 When you use them both, the result is more 
qualified traffic to your website.
Source: www.webfx.com
Cost effective
 Inbound marketing can generate leads to a 
company (of all sizes) in a much cheaper 
manner than outbound marketing.
Source: www.reliablesoft.net
Produces qualified leads
 With inbound marketing, however, you can 
reach people who are more likely to be 
interested in your products or services.
Source: www.webfx.com
Strengthens your company’s 
reputation
 As long as you publish high quality blogs and 
articles on your site, your audience will 
associate that same level of quality with your 
brand.
Source: www.webfx.com
Helps build relationships
 Many companies use their marketing 
strategies solely to generate sales. 
 And while this is an important goal for any 
company, inbound marketing also allows you 
to build relationships with your customers.
Source: www.webfx.com
Provides a wealth of information
 Arguably the biggest advantage that inbound 
marketing has over traditional advertising is 
the huge amount of analytical information it 
offers.
Source: www.webfx.com
Increased brand awareness
 Using social media platforms, blogging, 
slideshows, video, infographics, and other 
media contents, the businesses will be able 
to educate the customers.
Source: www.webfx.com