Integrated Marketing Communication.
                     INTEGRATED MARKETING 
COMMUNICATION
What Is Integrated Marketing Communication?
• Integrated Marketing Communications (IMC) is a concept under which a 
company carefully integrates and coordinates its many communications 
channels to deliver a clear and consistent message.
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INTEGRATED MARKETING 
COMMUNICATION TOOLS
Advertising
• Advertising refers to any paid form of non-personal promotion of products or 
services by an identified sponsor. The primary advantage of advertising is 
that it reaches geographically dispersed consumers.
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Sales Promotion
• It is a variety of short-term incentives to encourage trial or purchase of a 
product or service. 
• Sales promotion helps to draw the attention of the consumers and offers an 
invitation to engage in a transaction by giving various types of incentives.
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Personal Selling
• Face-To-Face interaction with one or more buyers for the purpose of making 
presentations, answering questions and taking orders. This proves to be the 
most effective tool in the later stages of the buying process.
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Public Relations
• A variety of programs directed toward improving the relationship between 
the organization and the public. 
• Advertising is a one-way communication whereas public relations is a two-
way communication which can monitor feedback and adjust its message for 
providing maximum benefit. 
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Direct Marketing
• Direct Marketing involves the use of mail, telephone, fax, e-mail, or internet 
to communicate directly with or solicit response or dialogue from specific 
customers or prospects.
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Events And Experiences
• These are company sponsored activities and programs designed to create 
brand-related interactions with customers. These events prove to be 
engaging with the audience.
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Social Media Marketing
• The concept of social media marketing basically refers to the process of 
promoting business or websites through social media channels. 
• Companies manage to get massive attention on such channels and can 
interact with consumers as and when they are browsing the internet.
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Mobile Marketing
• Mobile marketing involves communicating with the consumer via a mobile 
device, either to send a simple marketing message, to introduce them to a 
new participation-based campaign or to allow them to visit a mobile website.
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Benefits of Integrated Marketing 
Communications
• Although Integrated Marketing Communications requires a lot of effort it 
delivers many benefits. It can create competitive advantage, boost sales and 
profits, while saving money, time and stress.
Source: www. multimediamarketing.com