The Latest Marketing Trends.
                     THE LATEST 
MARKETING TRENDS
Brand accountability
• Brands are expected to take a stand and show transparency. Corporate 
social responsibility is a crucial aspect of doing business nowadays. 
• The amount of consumers that have woken up to the urgent need of a 
sustainable business model is growing rapidly. 
Source: www.lianatech.com
Multichannel influencer marketing
• Influencer marketing shouldn’t be only narrowed to influencer’s or key 
opinion leader’s social media channels. Instead, brands are now 
utilizing influencers in their own multichannel marketing campaigns.
Source: www.lianatech.com
Video content 
• Visual content is a key part of the best performing posts’ anatomy. 
Videos are especially useful for evoking an emotional response. 
• Posts that don’t contain a video get 92% less traffic compared to posts 
with at least one video.
Source: www.lianatech.com
Augmented Reality
• While virtual reality makes buzz and gets everyone excited with grand 
sci-fi ideas, Augmented Reality is much more plausible from a 
marketing point of view. 
• Experts foresee that AR will continue to outperform VR in terms of 
market share. 
Source: iide.co
Chatbots
• Chatbots are considered one of the top marketing trends in 2021, the 
AI-based technology makes use of instant messaging to chat with 
customers, and with site visitors. 
• It is designed to communicate with customers by textual or auditory 
methods. 
Source: iide.co
Personalization
• If you want to outperform your competitors and want to stand out in 
the market, you must focus on personalizing content, products, emails, 
etc. 
• Personalization is the next big trend that will soon become an industry 
standard.
Source: iide.co
Geofencing 
• Geofencing is a location-based service marketing in which an app or 
other software program uses radio frequency identification (RFID), GPS, 
Wi-Fi, and cellular data to provoke a targeted marketing action like a 
text, social media advertisement, email, or an app notification.
Source: iide.co
Conversational marketing
• As trust and brand loyalty are becoming more connected, 
conversational marketing is going to continue to be an important factor 
in a successful marketing strategy. 
Source: indiatimes.com
Machine-led Disruption
• AI and MI are one of the buzziest terms used by every brand and 
marketers alike in today’s world and it has a very broad connotation. 
• AI and Machine Learning can pretty much manage media planning and 
buying on their own and large enterprises are working on this via their 
AdTech and MarTech projects.
Source: indiatimes.com
Data privacy and respect
• As marketers data is gold but; as a customer privacy is the most 
valuable commodity in the online space. It is important brands respect 
privacy and customer data and use it judiciously. 
• Any communication brand does using data should be beneficial to the 
customer and should never invade privacy or come across as intrusive 
or overburdening.
Source: indiatimes.com