The Rise of Virtual Interfaces in Business
                     THE RISE OF 
VIRTUAL 
INTERFACES IN 
BUSINESS
INTRODUCTION
Our real-world and the cyber world have never 
been closer. With ever-decreasing sizes and 
increasing sophistication, the computer is truly 
mobile like never before. The future promises to 
make all kinds of smart computing devices 
ubiquitous in our daily lives, from smart home 
automation and appliances to smart clothing and 
cars. 
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VR VS. AR
In a sense, Virtual Reality (“VR” for short) refers to 
any simulated computer environment with 
interactive elements. However, in modern 
parlance, VR specifically refers to a fully immersive 
experience in a simulated world, where one is 
isolated from the real world by using an enclosed 
simulator or VR goggles.
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BUSINESS USES
VR has been in business use for ages. Beyond 
military simulators and specialized film & 
entertainment industry use till the 1990s, VR was 
increasingly adopted for multiple scientific and 
medical applications in the first decade of the 
2000s. 
With faster, more powerful VR goggles and 
smartphones, VR has also seen adoption in 
engineering, education, art, and gaming 
applications.
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THE RISE OF 
AUGMENTED REALITY
For all its promise however, VR’s major limitation is 
its requirement for complete isolation from one’s 
surroundings. Augmented Reality, on the other 
hand, is all about enriching one’s real-world 
experience by overlaying digital information on it 
when viewed through any digital screen- especially 
smartphones.
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OPPORTUNITIES AND 
CHALLENGES
It can be a massive endeavor to digitize the entire 
inventory. In some cases, photogrammetry is 
possible, but in many cases with complex visual 
details (e.g., jewelry), one needs access to 
talented 3D graphics artists, a good work setup 
with calibrated monitors and high-end computers, 
and most of all, a good business understanding.
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HUMAN-MACHINE 
INTERFACES
Rather than replacing humans with machines, 
augmented reality provides a new way to enhance 
how machines and humans work together. 
Augmented reality can improve design speeds and 
reduce the amount of time it takes for a product to 
get to market by erasing the need for a physical 
prototype.
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3-D DESIGN
Design reviews now frequently take place in VR, 
with the lead designer in the VR headset and the 
rest of the team watching what they are viewing 
on the monitor. They are able to be in the virtual 
space while reviewing what is in the working 
drawings.
Source: www.cmswire.com
ENHANCED 
MANUFACTURING 
IoT, manufacturing and supply chain management 
are logical areas for AR to impact both the user 
experience and the outcomes immediately.
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CONCLUSION
In an increasingly digital world, expanding one’s 
reality using technology is the key to remaining 
relevant as a business. Virtual interfaces represent 
a new, exciting way to cross geographical 
boundaries in retail, expand simulation 
capabilities, and put the power of tech-driven 
marketing in the hands of every business.
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THANK YOU