Role Of Information Technology In Business
                     ROLE OF 
INFORMATION 
TECHNOLOGY IN 
BUSINESS
Sustainable 
and resilient 
operations
The entire world is set to follow the 
eco-trend. Every organisation is 
seeking to eliminate or reduce 
environmental damage and costs in 
its business operations. 2022 would 
see businesses continue 
emphasizing decarbonizing the 
supply chain. 
Source: www.tatacapital.com
Balancing 
human and 
artificial 
intelligence
AI-powered systems are increasingly 
capable of taking on tasks that 
humans previously did. It could be 
conversations through Chatbots, 
voice bots or data-driven tailored 
marketing communications. 
Industry professionals believe in 
2022, AI will play a significant part in 
sales and marketing. AI is also used 
in corporate initiatives like building 
business intelligence and analytics. 
Source: www.tatacapital.com
Adoption of new 
technology
Access to technology will provide 
greater opportunities in developing 
countries and contribute to the 
expansion of SMEs. Technology is 
predicted to have the biggest effect 
on the sectors like aviation, farming, 
sustainable agriculture, 
biotechnology and healthcare. 
Source: www.tatacapital.com
Customer 
centricity
Customers are driving business 
decisions in today’s customer-first 
market. They are dictating what they 
want to buy, when and how. 
Businesses anticipating customer 
preferences and adapting operations 
to ease customer decision making 
will be ahead of the game. 
Source: www.tatacapital.com
Shift to hybrid 
work models
Shifting to a hybrid model will 
require companies to design 
meetings, job roles, and day to day 
operations systematically. 
Executives will need to develop a 
new model of working and let go of 
the traditional haphazard processes.
Source: www.tatacapital.com
Collaboration 
and integration
In the future close partnerships with 
other organisations will be the way 
to succeed in every business sector. 
This means deeper supply chain 
partnerships, data integration, real-
time information sharing, 
capitalising synergies, and 
cooperation between competitors. 
Source: www.tatacapital.com
Flatter, more 
agile 
organizations
This is the age of flatter 
organizational structures, which are 
more like flexible communities 
rather than a top-down pyramid 
structure.
Source: www.forbes.com
Purposeful 
business
Linked to authenticity, this trend is 
all about ensuring your organization 
exists to serve a meaningful purpose 
– and not just serve up profits to 
shareholders.
Source: www.forbes.com
Authenticity
Today’s consumers are seeking a more 
meaningful connection with brands. 
And this need for connection has given 
rise to authenticity as a business trend 
in its own right. Authenticity helps to 
foster human connections – because, 
as humans, we like to see brands (and 
business leaders) display important 
human qualities like honesty, 
reliability, empathy, compassion, 
humility, and maybe even a bit of 
vulnerability and fear. 
Source: www.forbes.com
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