A World of E-Commerce.
                     A WORLD OF E-COMMERCE
Introduction
• Ecommerce now plays a vital role in our daily lives. It is 
redefining people’s commercial activities around the 
world. 
• Over the years, ecommerce has evolved in profound 
ways. 
Source: techtimez.com
Growth of ecommerce
• The growth of ecommerce around the world is 
unstoppable, with double- or even triple-digit growth 
seen annually since its emergence in the mid-1990s. 
• This growth has enormous technical implications for both 
application and deployment architecture, with all 
indications that this growth is likely to continue for the 
coming decades
Source: oreilly.com
Reasons for the growth
• Increasing use of technology
• Internet use
• Internet-enabled devices
• Inherent advantages of ecommerce
• Price advantage
• Convenience
• Large product assortment
Source: oreilly.com
Reasons for the growth cont.
• Technological advances
• Closer tie-in with the physical world
• Increasing maturity of ecommerce 
offerings
Source: oreilly.com
Increasing Use of Technology
• Ubiquitous internet connectivity has been a 
direct driver of ecommerce growth, as the 
Internet is a prerequisite to the “e” in 
“ecommerce.” 
• In developed countries, 77% of individuals use 
the Internet, whereas in developing countries, 
that figure is a lower 31%.2
Source: oreilly.com
Internet-Enabled Devices
• Internet-enabled devices of all types now 
make it easier to shop wherever and 
whenever. 
• It wasn’t too long ago that the only way to get 
online was through a stationary computer 
connected to the Internet over a dial-up 
modem.
Source: oreilly.com
Price Advantage
• Many customers believe that pricing is better 
online. For the most part, this is true. Lower 
overhead, lower taxes, and disintermediation 
have all played roles in driving down prices 
online.
Source: oreilly.com
Convenience
• The costs to customers of shopping in a 
traditional retail store can be substantial. 
Quantifiable costs include the following:
• Time away from home or work
• Transportation costs, including fuel for 
your car or public transportation costs
• Often higher costs due to an inability to 
comparison shop
Source: oreilly.com
Customer-friendly policies
• Customer-friendly policies such as free 
shipping and free returns are cutting into 
margins less as shipping costs are being 
reduced. 
• The clear trend of the past decade has been 
away from giant monolithic fulfillment centers 
to smaller, more regional centers that are 
closer to customers. 
Source: oreilly.com
The Rise of E-Commerce in India
• Recently, Indian government  introduced 
various reforms to help the nation’s e-
commerce industry grow. 
• The onset of lockdown and a push towards 
digitization proved to be a blessing in disguise 
for the sector.
Source: gartner.com