2020 Valid Salesforce Marketing Cloud Email Specialist Exam Dumps
                     Salesforce
Marketing-Cloud-Email-Specialist
https://www.realexamcollection.com/salesforce/marketing-cloud-email-specialist-dumps.html
Salesforce - Marketing-Cloud-Email-Specialist
Question #:1
What must be configured in a Marketing Cloud account to use the import wizard?
A.  Enhanced FTP
B.  File Transfer
C.  Data Loader
D.  Encrypted FTP
Answer: A
Question #:2
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The
university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from
Tracking in Email Studio?
Choose 2 answers
A.  Subscribers who click on a specific link
B.  Performance data on the Overview tab
C.  Number of clicks from mobile devices
D.  Images showing how the email rendered on different devices
Answer: B C
Question #:3
When importing data into marketing cloud the list detective is triggered for which of the following?
A.  Data Extenstions
B.  List Model
C.  Email Addresses
D.  Email Alias
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Salesforce - Marketing-Cloud-Email-Specialist
Answer: B
Question #:4
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which
statement best describes how AMPscript can be used to customize email messages?
A.  Automates the template creation process
B.  Provides advanced content personalization
C.  Automates the flow of creating email messages
D.  Inserts responsive content based on the user's viewing device
Answer: B
Question #:5
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers
A.  Create a folder structure prior to importing assets.
B.  Import duplicate copies of content for different messages or groups.
C.  Establish a naming convention optimized for search.
D.  Review permissions and roles for users accessing Content Builder.
E.  Focus on creating and importing content for one primary channel.
Answer: A C D
Question #:6
By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
A.  Email Tab
B.  Pending Tab
C.  Templates Tab
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Salesforce - Marketing-Cloud-Email-Specialist
D.  Lists tab
Answer: B
Question #:7
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master
data extension for all of their subscribers. When a subscriber opts in to receive communications, they will
receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
A.  Create a Boolean field for each communication type in the data extension and update the Profile Center.
B.  Create suppression lists for each communication type, and associate the suppression list on the send
definition.
C.  Create separate data extensions for each communication type and customize the subscription page.
D.  Create publication lists for each communication type, and associate the publication list on the send
definition.
Answer: B
Question #:8
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who
is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
A.  Sender Profile
B.  Content information
C.  Can-SPAM classification
D.  Delivery Profile
Answer: A
Question #:9
What does Exact Target do to help protect your data when you log in? Choose 2
A.  Authenticate your browser
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Salesforce - Marketing-Cloud-Email-Specialist
B.  Enter your username and password
C.  Click Send Activation Email button
D.  You must choose a long password with multiple characters.
Answer: A C
Question #:10
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily
minimize the possibility of someone unsubscribing during the testing process?
A.  Create a version of the email that does not include the unsubscribe link.
B.  Deselect the option to Enable System Generated Links in the Test Send.
C.  Send to a Test Data Extension via the Send Flow.
D.  Send the marketing team a link to the Subscriber Preview of the email.
Answer: C
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