Marketo MCE Exam Questions - MCE Dumps PDF 100% Passing Guarantee
                     Marketo
MCE
Marketo Certified Expert Exam 
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Question #:1
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?
A.  -100
B.  {{System.Reset}}
C.  Reset
D.  = 0
Answer: D
Question #:2
Which two statements differentiate smart lists from segmentations? (Choose two.)
A.  A lead can exist in multiple segments within the same segmentation.
B.  Smart lists can only generate information on the lead for the past 90 days.
C.  A lead can exist in multiple smart lists.
D.  Snippets can be dynamically changed based on segmentation.
E.  Snippets are created from smart lists.
Answer: C D
Question #:3
What is the reporting impact of selecting an acquisition program when importing a list?
A.  The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to
a won opportunity.
B.  The acquisition program is required to show program success in the List Performance report.
C.  The acquisition program is required to show the number and percent of new names in the Program
Performance report.
D.  Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous
to the Known stage.
Answer: C
Question #:4
What is required if a marketing manager wants to send one email to two segments, but the header image will
be different for each segment?
A.  System tokens
B.  Smart lists
C.  An approved snippet
D.  An approved segmentation
Answer: C
Question #:5
Which type of score should sales look at to identify purchasing authority?
A.  Demographic
B.  Engagement
C.  Account
D.  Behavioral
Answer: A
Question #:6
Which feature of Marketo requires an approval segmentation prior to it being functional?
A.  Custom Snippets
B.  Dynamic Content
 
C.  System Tokens
D.  Program Cloning
Answer: B
Question #:7
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
A.  Update lead acquisition program
B.  Send the lead an alert
C.  Update lead status
D.  Marketing suspend the lead
Answer: C
Question #:8
By completing a form on the website, a lead is indicating interest in exploring the company products and
solutions and is deemed sales ready.
How can this be communicated to sales?
A.  Use a Trigger Campaign to Send Alert
B.  Use a Trigger Campaign to Send Email
C.  Create a Lead Performance report for sales
D.  Change the Lead Score for the lead
Answer: D
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