Leveraging Your Google Maps URL To Boost SEO Rankings
                     Leveraging Your Google Maps URL To Boost SEO Rankings
As a dentist operating in a business environment where convenience is non-negotiable, it makes sense to 
seek continuous process improvement for your patients' and practice's benefit. In particular, you must 
ensure that you're easy to find. After all, patients can only come to you if they know where to find you.
When it comes to optimizing your online visibility, there are many ways to go about it. Here at Adit, we're 
always looking for ways to add value to our clients' marketing efforts. For years, we've established ourselves 
as a preferred digital marketing partner for dental and healthcare clients, offering cutting-edge and 
innovative solutions that put you miles ahead of the pack.
Engage—Your Preferred Patient Texting Platform
One of our top-rated products is the patient texting platform known as Engage. Engage allows two-way 
communication between your dental practice and patients. This HIPAA-compliant texting tool comes in 
handy when you need to send important information regarding your patients' appointment details, among 
others. Engage minimizes missed calls and voicemails and closes the communication gap between you and 
your valued patients.
The great news is, now you can do more with Engage!
After months of focused testing, we have found that adding a location URL to your reminder SMS can 
significantly enhance your dental practice's online traction.
How The In-Text Location URL Works
Adit's patient texting platform, Engage, allows you to send personalized texts to patients, either in bulk or 
individually. You can send targeted messages to patients to relay important information regarding office 
closure, rescheduling, and post-appointment protocols.
Engage is built for convenience and integrates seamlessly with your patient management software, ensuring 
that the right information is delivered, on time, to the right hands. With Engage, you don't have to worry 
about time wasted on phone tag. You can easily reach your patients, and vice versa, at any time of the day.
Even better, you can leverage Engage to meet your search engine optimization goals by adding a location 
URL in your texts. When you send communication, the patient receives a text message that includes a tiny 
URL linked to your practice. The patient can then browse the route from their location to your dental 
practice, which boosts the direction requests on Google Maps and, ultimately, your visibility.
Boost Your SEO Rankings With Location URLs
Between January and February 2021, Adit's team tested this approach of adding location URL to texts with a 
leading dental practice in League City, TX. The primary objective was to understand how a dental practice 
benefits when someone requests direction directly from the targeted region in Google Maps. For this 
purpose, Adit's team created a location-wise page and embedded a route map from that specific location to 
the dental practice.
The results were as follows:
● An increase in the number of requests in Google My Business (GMB)
● A significant improvement in the ranking of the dentist and location keywords in local pack (when 
someone searches from that targeted location)
● An improvement in organic ranking for the targeted keyword, i.e., "dentist" + "location."
Going by the outcome of this test, it's apparent that the targeted region's location signal is a crucial driver of 
enhanced visibility and favorable organic ranking. Google's ranking algorithms have been shown to rank a 
business farther away more favorably, provided more people are requesting the direction to that particular 
business.
So, what does this translate into for your dental practice? It means that your physical location need not be a 
hindrance to your online visibility, as long as you're putting in measures to connect and be found by your 
patients. The beauty of the online marketplace is that while it's rife with cutthroat competition, there are 
effective ways of navigating the same, as long as you're willing to put in the work.
Successful dental practices know that the best way to stand out in a sea of competitors is to put in place 
various tried and tested measures that work together to drive results. At Adit, we're committed to 
empowering you to meet your business targets. That includes positioning your practice in a way that 
enables you to find new patients and retain existing ones.
Would you like to learn more about Engage and how to use this platform to boost your SEO? Get in touch 
with Adit today for a comprehensive analysis.