Social media marketing is the new flourishing field in the internet marketing world. To promote your business or brand sales, it is extremely important to utilize social media to get in touch with the targeted audience. Performing well-organized social media marketing will not only boost your sales but will also aid you to bolster your brand’s goodwill. According to Digital Puzzle, there are five fundamental pillars of social media marketing. ● Strategy: This stage involves deciding on the objectives, different social media platforms that should be used for deriving high traffic, and what sort of material should be engaged. ● Planning and Publishing: Businesses should research how to use the contents, like posting photo dumps, an engaging video, the script, and choose when it will be made available on the platform. ● Listening and Engagement: Keeping a track of the response by the users, customers, and others who have to discuss your content, brands, and other company assets. This could require the use of a social media interaction tool. ● Analytics and Reporting: Knowing how distant your postings travel is a significant part of being on social media, thus engagement and reach reports are extremely important. ● Advertising: This technique using social media is a fantastic method to promote and grow a company. Social media marketing is a powerful tool with numerous advantages for your business; however, it is a never-ending process that must be included in your overall marketing plan as well as your everyday routine. You must always try to be innovative and on-trend as a continuously changing practice, and eventually, display the wonderful brand that you are to your audience.