Uploaded on Sep 24, 2019
Presentation on "10 steps to develop a content marketing strategy"
10 steps to develop a content marketing strategy
10 Steps To Develop A
Content Marketing
Strategy
1. Clarify the Goal
•Before creating content, decide what is the motto behind
it.
•Because the goal/aim should be clear so that you can
buildup excellent content.
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2. Analysis of audience
•To develop a content marketing strategy, first research
on audience/users.
•Not only content is important but also the
users/audiences are important.
•They increase the traffic at your blog/site.
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3.Set up a blog
•There are two ways of publishing your content/write
ups.
•Made use of a readymade medium/platform like
YouTube or buildup your own platform/medium.
•Setting up a personal blog allows you freedom.
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4. Update content regularly
•You will have to be active on your blog/site.
•Updating the contents/information on a daily basis assist
to keep interest of users/audiences.
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5. Email list
•Getting a true & valuable audience/user is most
important for any content marketer.
•There are several options out there to reach the
audience.
•But building an email list is one of the best ways to
communicate with your audience/readers.
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6. Keyword research
•Identifying what the audiences/readers are looking for
will assist to develop the content on trending topics.
•Keyword research also assists to rank your content
marketing site on SEO.
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7. Format of content
•How can we avoid one of the important factors of
content marketing?
•Decide what kind of content like blog
post/podcast/videos, etc you are going to create.
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8. Deciding content marketing tactics
and strategies
•Create content that is unique and the audience can love
it.
•Also, utilize different tactics to promote your content.
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9. Social media
•Finally, content is developed and now it's time to
promote it on societal networking sites.
•There are various societal platforms to popularized your
content.
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10. Paid marketing tools
•You can use paid ads, influencer marketing to
advertise/market your content.
•The paid medium can gain you more worth trafficking.
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