All About Amazon Ads
                     ALL ABOUT AMAZON ADS
Advertiser Q&A: Amazon Sponsored Ads ...
INTRODUCTION
•Amazon is one of the most grossing sites in E-commerce.
 
•Companies are ready to empty their pockets for 
advertising their products/brands on Amazon. 
•Amazon is famous amongst the shoppers and gains 
millions of trusted customers.
blog.reedsy.com
Types of Amazon ads-
1. Product display Ads
2. Sponsored product ads
3. Sponsored brand ads
webfx.com
Product display Ads 
•Amazon uses the PPC campaign also targets the 
shopper as per their interest. 
•Ex. If the user/shopper searching for some hair fall 
shampoo, several shampoo ads will be placed on his 
mobile/laptop screen. 
buyboxexperts.com
Types of product display ads-
1. Interest-based Ads - shopper/buyer is targeted with 
their interest. 
2. Product-based Ads- Your ad is placed in the line of a 
similar product. So that users can compare the 
product with different brands. 
wordstream.com
2.Sponsered product Ads
•It utilizes a PPC advertisement for one product. 
•Products are promoted by placing ads across search 
result in Amazon website. 
•These ads are available for retailers/professional 
sellers/KDP authors. 
campaignlive.co.uk
•Seller/companies have to pay a minimum of $ 1/day to 
place sponsored product ads on Amazon. 
•Sponsored product ads appear on screen-
1. The right side of search results
2. Product detail page 
3. The bottom side of the search results
amzpromoter.com
Sponsored brand ads
•Also known as headline search ads. 
•Amazon offers a PPC advertisement that highlights 
three products of any brand. 
•Paying strategy is different 
for these ads. 
•Sellers/companies have to 
pay Amazon when the 
user/shopper clicks your 
cpcstrategy.com
brand's ads. 
•Sponsored brand ads appear on screen-
1.Above search results
2. Below search results
3. To the left of search results
pyxl.com
•Amazon offers sponsored brand ads only to 
professional and well-known brands/retailers/vendors.
•Seller/companies have to pay a minimum of $ 1/day to 
place sponsored brand ads on Amazon. 
advertising.amazon.in