Uses for Artificial Intelligence in Marketing.
                     USES FOR ARTIFICIAL 
INTELLIGENCE IN MARKETING
What is artificial intelligence marketing?
• Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data 
and AI concepts like machine learning to anticipate your customer’s next move and 
improve the customer journey.
Source: blog.socialmediastrategiessummit.com
AI generated content
•  AI can't write a political opinion column or a blog post on industry-specific best practice 
advice, but there are certain areas where AI generated content can be useful and help 
draw visitors to your site.
Source: www.linkedin.com
Smart Content Curation
• AI powered content curation allows you to better engage visitors on your site by 
showing them content relevant to them. 
Source: www.linkedin.com
Voice search
• Voice search is another AI technology, but when it comes to using it for marketing, it's 
about utilizing the technology developed by the major players (Google, Amazon, Apple) 
rather than developing your own capability. 
Source: www.linkedin.com
Programmatic Media Buying
• Programmatic Media buying can use propensity models generated by machine learning 
algorithms to more effectively target ads at the most relevant customers.
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Ad targeting
• Machine learning algorithms can run through vast amounts of historical data to 
establish which ads perform best on which people and at what stage in the buying 
process. Using this data they can serve them with the most effective content at the 
right time.
Source: www.linkedin.com
Dynamic pricing
• Sales are so effective because they get people to buy your product that previously 
wouldn't have considered themselves able to justify the cost of the purchase.
• But they also mean people that would have paid the higher price pay less than they 
would have.
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Web & App Personalization
• Using a propensity model to predict a customer's stage in the buyer's journey can let 
you serve that customer, either on an app or on a web page, with the most relevant 
content. 
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Chatbots
• Chatbots mimic human intelligence by being able to interpret consumer’s queries and 
complete orders for them. 
• You might think chatbots are extremely difficult to develop and only huge brands with 
massive budgets will be able to develop them. 
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Re-targeting
• Much like with ad targeting, machine learning can be used to establish what content is 
most likely to bring customers back to the site based on historical data. 
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