The Future of Print Media in the world of Internet.


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The Future of Print Media in the world of Internet.

The Future of Print Media in the world of Internet INTRODUCTION • The Internet has been one of the major reasons print media has declined in readership in the past decade. • Even large daily newspapers aren’t able to keep up with up-to-the-second news that can be found on your computer screen. Source: www.skyshot.in Digital Media Over Print Media • Print media involves only one thing reading and assimilating information. Words on paper, maybe an image or two, is all you’ll get. • The rise of digital media, however, has enabled discussion and advocacy at the press of a button, at the tips of your fingers. Source: www.skyshot.in Any Information At the Click of a Button • Many Indians can’t read, neither do they have a TV at home, but with relatively inexpensive smartphones they can have access to information to news and the stories of their choice on platforms like YouTube, that too, in their own language. Source: www.skyshot.in Struggle of Print Media • Daily newspapers tried to adjust to the times with websites of their own, but that also led to the decline in their print readership. Source: www.skyshot.in Future for Print Media • The future for print newspapers likely rests in community oriented publications like the one you are now reading. Source: www.skyshot.in Demise of the print version of Magazine • The recent demise of the print version of Newsweek magazine ended a decades long tradition. • Newsweek always offered a strong insight into national politics and its print void will cause it to lose a large portion of its readership base. Source: www.skyshot.in Media with a expiration date • The main reason for this is that web is now a key source of news and information. • With a twenty four hours plugged society it is difficult for a static media like newspaper to follow the velocity that news spread through the web. Source: www.medium.com RECOMMENDATIONS FOR PROMOTING AND STRENGTHENING THE PRINT MEDIA Cheaper newsprint for small papers • Genuine small newspapers may be helped with subsidized newsprint. Source: www.medium.com Convergence benefit • Many Websites are doing extremely well by combining audio-visual and the print media. • Since the future of the media is considerably in the convergence technology, a special media technology committee may examine if the Indian print media can benefit from the convergence. Source: www.presscouncil.nic.in Co-operatives of small newspapers • Co-operatives of small newspapers in particular, may be encouraged to run cost effective modern printing presses, internet connections and organize workshops for journalists and printers for improving the overall quality of small newspapers. Source: www.presscouncil.nic.in