Future Scope of Traditional vs. Digital Marketing
                     Future Scope of 
Traditional vs. Digital 
Marketing
Traditional vs. Digital
 The main difference between digital and traditional marketing is that 
digital marketing’s goal is inbound marketing. That means that 
customers will find the company instead of the company finding 
customers.
 Traditional marketing, on the other hand, has a primary goal of 
outbound marketing, meaning that the company reaches out to the 
customer.
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Differences
 The more consumers see your brand information in front of them, 
whether it’s your ads, social media posts or blog posts, the more they 
will remember your brand, particularly when they’re in need of 
whatever it is you offer. This repetitiveness can help to increase trust 
in your brand, even in consumers who have never chosen your 
brand in the past.
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Cost effective
 Digital marketing strategies are incredibly affordable. since digital 
marketing is done completely online, you won’t need a team of 
people to send out into the field to connect with consumers – 
everything can be done from a computer by one person or a small 
group of marketers.
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For all businesses
 Digital marketing is available to every business, no matter 
the industry or company size. Digital marketing can be 
inexpensive or even free at times, making it possible for 
small businesses to compete with big brands.
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Advantage over traditional marketing
 Traditional marketing doesn’t include a lot of engagement between 
brands and customers. Instead, a brand gives information to a 
customer in the hopes that this encourages the customer to purchase 
something from the brand. Until the customer makes a move, though, 
there can’t be any further back-and-forth between the business and 
the customer.
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Future scope
 In today’s world of internet, Digital Marketing is the only one and most 
guaranteed way of marketing, which is popularly being the most 
preferred space for marketing communications and related interactions 
and the scope of Digital Marketing provides some of the most powerful 
techniques of marketing where traditional modes of marketing fail.
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Social media marketing
• Social media is the king of online marketing. Every big or small 
business has their own social media page used to interact with 
customers and promote their products
• Giveaways and contests can be held, which will boost following on 
social media.
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Mobile marketing
 4 billion people around the world use mobile phones and more than 
50% of customers buy online using their mobile phones. Mobile 
promotions perform 3-4 times better than online ads.
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Conclusion
 Digital Marketing scope in future of marketing will not only thrive in 
the most result-oriented fashion but also let businesses survive. 
Following latest updates, including new techniques of Google and 
combining future trends in digital marketing will let your inbound 
marketing acquire great benefits