How to use Google News Optimisation to boost website's traffic


Donaldcastillo

Uploaded on Sep 17, 2019

Presentation on "How to use Google News Optimisation to boost the website's traffic"

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How to use Google News Optimisation to boost website's traffic

HOW TO USE GOOGLE NEWS OPTIMIZATION TO BOOST WEBSITE'S TRAFFIC www.searchenginejournal.com GOOGLE NEWS OPTIMIZATION •Google News became more advance after it launched its Beta version in 2002. •It also enhances the optimization feature for your networking site. www.compsmag.com GOOGLE NEWS OPTIMIZATION •But, the fact is that Google news keeps its some feature as it is. •Here are some ways you to utilize Google News optimization. www.ading.agency 1. Keyword research •Start news optimization by conducting keyword research. •It will assist to know what is trending. www.sellerapp.com 2. Clear and Stable headlines •Make use of proper headlines. •Google focuses on the headline/titles used to determine SEO ranking. www.semrush.com 3. Formatting of Text •Proper formatting of content makes your news favorable to read. •Also, fragmenting information makes it eye-catching. www.theverge.com 4. Subheads •Have you heard about subheads? •Well, they are very useful to add some extra keywords in your headline. www.searchenginejournal.com 5. Use Visuals •Make sure that you will not miss adding some related photographs/videos to the news. •Because Google cares about those visuals while deciding the ranking of your news site. www.seroundtable.co m 6. Reference •Use some links or references that will add some extra information about your news. •Adding proof of whatever you broadcast makes you get more worth readers. www.hardwarezone.com.sg Conclusion •There are many other ways to Google optimization of your news. •The ways get modified but some remain the same though a year passes. www.forbes.com