OLA's Ambitious initiative in the electric vehicle sector.
                     OLA'S AMBITIOUS INITIATIVE 
IN THE ELECTRIC VEHICLE 
SECTOR
INTRODUCTION
• It is commendable that Ola, 
originally a ride-hailing app 
aggregator, has chosen to 
diversify into the manufacture of 
electric scooters. 
Source: www.newindianexpress.com
ANNOUNCEMENT
• The company has just announced 
plans to set up a Rs 2,400 crore 
plant in Hosur, Tamil Nadu with a 
capacity to produce 2 million e-
scooters. 
Source: www.newindianexpress.com
ELECTRIC VEHICLES
• Electric vehicles (EVs) are the way 
of the future as Elon Musk’s 
entrepreneurship with Tesla Motors 
in the US has shown. 
Source: www.newindianexpress.com
GREEN CONCERNS
• As fossil fuel reserves dry up and 
green concerns about pollution 
rise, it is only a matter of time 
before people begin to shift. 
Source: www.newindianexpress.com
GLOBAL ELECTRIC VEHICLE INDUSTRY
• It is estimated that by 2027, the 
size of the global electric vehicle 
industry will touch $803 billion. 
Source: www.newindianexpress.com
INDIAN CONSUMER
• The Indian consumer though, 
research shows, is still quite 
skeptical about EVs. 
Source: www.newindianexpress.com
COST ANALYSIS
• A recent cost analysis done by the 
firm Kearney has revealed that the 
total ownership cost (TCO) of Evs 
including the cost of acquisition, 
running and maintenance is way 
above gasoline vehicles, and is the 
biggest deterrent. 
Source: www.newindianexpress.com
LACK OF INFRASTRUCTURE
• The lack of infrastructure such as 
enough charging stations too is a 
disincentive. This is reflected in 
sales numbers. 
Source: www.newindianexpress.com
SALES
• FY2020 saw sales of just 1.56 lakh 
EV units, a small fraction of the 
around 30 lakh passenger vehicles 
and over 170 lakh regular gas-
guzzling two-wheelers sold.
Source: www.newindianexpress.com
ROAD MAP
• While Ola has put its money where 
its mouth is, the same cannot be 
said about the Union and state 
governments. 
• The Centre had announced with 
much fanfare a road map to make 
India a 100 per cent  electric 
vehicle nation. 
Source: www.newindianexpress.com