Social Media Trends that didn't Exist 5 Years Ago
                     SOCIAL MEDIA TRENDS 
THAT DIDN’T EXIST 5 
YEARS AGO
econsultancy.com
1. Live Videos
•Help to connect with consumers at the human 
level
•Stories can be shared
•Easy to understand than reading
oursocialtimes.com
2.Augmented reality
 
•360-degree images
•Better view
•Spectacular and attractive
digi-capital.com
vaderstad.com
3.Stories
•In the beginning, only snapchat 
had this feature
•Later Facebook, Instagram, 
Whatsapp, Youtube implemented 
the same
•Users started loving apps as it 
became easy to connect with 
people wikihow.com
4. Chatbots 
•Quick help on service apps
•Problem-solving
•In-depth and technical 
chatbotslife.com
answers
chatbotsmagazine.com
5. Ephemeral Content
•Content disappears after a particular period
•Story feature is one of the examples
•Fear of missing out keeps the target audience engaged
blueduckmarketing.ie
smartinsights.com
6. Close friend 
feature
•You can choose the people you 
want to see your content
•Selective content sharing 
allowed
•Privacy
guidingtech.com
7. Influencer Marketing
•Collaboration and fame 
•Easy on pocket
•Brand growth
forbes.com
entrackr.com
8. Referral strategy
•People trust family/friends than an advertisement
•Most of the apps offer rewards after referring 
•App growth
realestatechampions.com
Why these trends?
•Adverse audience
•Growing competition
•Changing needs of customers
•Online presence of consumer base blog.flipsnack.com