Top upcoming Social Media Trends in 2020.
                     Top 10 
Upcoming 
Social Media 
Trends in 2020
1. No more like button
• Brands and many users often fixate on “likes,” comments and 
followers on social media as a measure of popularity and brand 
recognition. This obsession is having a negative impact on our 
mental health and can actually stymie the free flow of 
engagement.
techcrunch.com
2. Lesser “vanity metrics”
• Losing the “like” button on Instagram is part of a broader 
trend to de-emphasize the use of “vanity metrics” on social 
media. Twitter CEO has said that follower counts are now 
meaningless, and said if he could go back, he wouldn’t 
emphasize the “like” button so much.
techcrunch.com
3. Video story content
• Video continues to be one of the most important trends in the 
social media world, as social media platforms look for ways to 
further prioritize video content, marketers will increasingly 
choose videos as part of their strategy.
medium.com
4. TikTok
• The emphasis on video means that video-driven platforms such 
as TikTok will continue to grow in popularity. Of these platforms, 
TikTok is the social media disruptor currently leading the way, 
especially with Gen Z users.
5. Audience segmentation
• Segmentation means to strategically divide your audience into 
meaningful groups based on individual preferences. It goes 
beyond basic demographics by allowing you to target and 
build rapport and a sense of community with specific 
audience members for social media marketing.
pushalert.com
6. Personalized video marketing
• Audience segmentation goes hand in hand with an increasing level 
of personalized social media marketing. It makes sense that 
combining segmentation with our love of video will result in 
personalized video marketing.
stanventures.com
7. Shopping 
• Social platforms have played a significant role in expanding 
ecommerce into a multibillion-dollar industry. Users expect and 
want to have access to brands and products through social 
platforms, to create a high level of interest through creative and 
engaging storytelling.
kimgarst.com
8. More private chats
• More users are turning to private groups and messaging apps to connect with 
others. Messaging apps like Facebook Messenger, WhatsApp and Instagram 
Messaging allow us to create more intimate groups where we can feel secure 
in sharing intimate and detailed information with others.
atg.com
9. Meaningful connections
• Brands must find ways to create more private, intimate connections with their 
audiences without becoming overly intrusive, by building brand communities, or 
groups where your brand message is relevant, but where you are also receptive to 
direct messaging.
10. Authentic content
• When it comes to wooing would-be shoppers to ecommerce social media stores, 
users want to hear insights from real people before they close the sale. This is 
where user-generated content and employee-generated content are critical, 
with the key being that these must be genuine.