Marketing Tips For Your Medical Billing Business During COVID-19 Pandemic
                     Marketing  Tiips  For  Your  
Mediicall  Biilllliing  Busiiness  
Duriing  COVID-19  Pandemiic
ecare India - Medical Billing India
 COVID-19 pandemic has been a global crisis distressing the survival of every 
business; Healthcare and Medical Billing Services being the vanguard have been 
equally affected.  
 Almost 97% of the US healthcare care industry including physicians, practices, 
hospitals, medical groups and medical billing companies have endured challenges to 
sustain the pandemic disruption.
ecare India - Medical Billing India
Effective Marketing – Key to COVID – 19 Management 
Strategy
 Effective marketing has been the key to COVID-19 management 
strategy for Medical Billing Companies. 
 The Healthcare industry has gone through drastic changes and 
updated owing to novel corona virus attack which includes 
introduction of Telehealth and Tele-medicine, updated CPT 
codes, new billing and coding challenges, changes IN patient 
financial responsibility and insurance coverage policies, etc. 
 It is indeed a challenge to any medical billing company to be 
abreast of all the changes and updates and keep their business 
afloat, however with the right marketing strategy you would 
not only be to sustain but also acquire new clients as well.
ecare India - Medical Billing India
Take Advantage of COVID-19 Downtime to Focus on Your Company Branding
 Redirecting your marketing strategies from branding and a 
sales-driven approach with the solution to the current 
predicament may attract new business. 
 Think from your prospects’ point of view and customize your 
services to meet their current requirement and revamp your 
marketing strategies to reach your target audience effortlessly.
ecare India - Medical Billing India
Optimize Your Marketing Goals
 While business continuity is in question, you cannot work 
towards achieving the same goals. 
 Look for areas to be focused on, analyze the current trend and 
focus on the most demanding requirement your services can 
help and reset your goals towards them. 
 Spreading the world across about your revised and optimized 
services can magnify your marketing methodology.
ecare India - Medical Billing India
Redesign Your Marketing Collaterals
 Ensure your marketing collateral contents are revised to 
showcase updated services and support your company 
provides during this pandemic. 
 Update your brochures and pamphlets explaining the coding 
and billing changes and how medical billing outsourcing can 
help. 
 Make sure your website speaks on the new, updated services 
covered.
ecare India - Medical Billing India
Keep Your Budget and Expenses Under Control
 The goal is to survive the pandemic and quarantine situations 
and to prevent your business and branding from long-term 
damage. 
 Making deliberate decisions to avoid over-head marketing 
expenses and directing towards digital marketing plans by 
building your organic search traffics can give you equal benefits 
without drilling on your savings.
ecare India - Medical Billing India
Outsourcing to an Offshore Based Medical Billing Company
 If you are struggling to beat the massive economic recession or 
fit your services to meet the current requirement; 
 Offshore outsourcing is agile and cost-effective solution. Off-
shore outsourcing has turned out to be a boon to many medical 
billing companies in US to tackle this economic menace. 
 Outsourcing your medical billing to an India-based medical billing 
partner means fetching skilled and professional team to handle 
your billing process at a comparatively low budget.
 While your offshore medical billing partner handles all your 
billing and coding efficiently, you focus and time on designing 
and implementing the effective marketing strategies discussed 
above to grow your business.
ecare India - Medical Billing India
About us
 e-care is one of the top medical billing companies in India providing complete 
medical billing and coding services that include Charge Entry, Payment Posting, 
Insurance Eligibility Verification, Dental Billing Services, 
Physician Credentialing Services, etc. 
 With over 20 years of experience and expertise in 30+ billing software, e-care 
can start servicing you anytime. 
 As part of our business Continuity plan e-care has a Disaster Recovery Center 
that operates even during emergency situations. 
 To know more about our services log on to our website.
ecare India - Medical Billing India
Contact us
 To know more about our services,
 Call us: +1 813-666-0028
 Email us: [email protected]
 Log on to our website:  www.ecareindia.com
ecare India - Medical Billing India
ecare India - Medical Billing India