When your Amazon Echo is showing you the purple light ring, then it means that the DND (do not disturb) mode is activated on the device. This is among the feature that works really well when you are sleeping and you do not want any notifications sound disturbing you. This feature can be enabled and disabled easily on your Amazon Echo devices. Sometimes, when you are not an avid user of the device, you are unaware of the fact that what is causing the Amazon Alexa purple ring light issue.....