DIGITAL MARKETING EXPLAINER
                      GOLDEN UNICON LLP
e- Designing Businesses
Advanced Digital Marketing
Introduction to Digital Marketing
 What is Digital Marketing 
 Why use Digital Marketing
 Digital Marketing Strategies
What is Digital Marketing ?
Digital marketing, the promotion of products or brands via one or more forms of electronic 
media, differs from traditional marketing in that it uses channels and methods that enable an 
organisation to analyse marketing campaigns and understand what is working and what isn’t – 
typically in real time.
Traditional Vs. Digital

Search Engine Optimization
How is Search Engine Optimisation (SEO) Done?
 SEO depends on many factors and algorithms created by 
Search Engines
 – 200 + Factors used by Google to Rank a Page.
 82% of the Search Users click on Organic Links
 SEO increases the Leads and Brand Authority
 SEO takes a Good time and Effort.
Pay Per Click Marketing
How to Do PPC ?
 PPC can be implemented using these programs
-  Google AdWords
-  Bing Ads
 18% users click on Paid Ads
 Very Fast and Effective Marketing
Social Media Marketing
 To Increase Brand Awareness and Business Leads
ARE YOU READY TO BOOST THE IMPACT OF 
YOUR DIGITAL PRESENCE ?
CONTACT
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