Blockchain Technology_ An Add-On Advantage For The Beauty Industry
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Blockchain Technology: An Add-On 
Advantage For The Beauty Industry
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Now, becoming decades 2
old, this digital crypto 
coin hardly needs any 
special or new 
introduction. The worth 
of this popular 
cryptocurrency can be 
judged through a 
Bitcoin millionaire list, 
the ones who became 
richer by betting upon it. 
but today, our main 
subject does not revolve 
around this dominating 
cryptocurrency.
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● It is nothing new to know about the beauty industry which has been 
flourishing for years. Two years back, the beauty industry crossed around 
$18.8 billion, according to a study. The growth of skincare went up to 13% 
and resulted in 60% of profit to the industry. When it comes to sales, then 
makeup stands as the biggest class. Hollywood celebrities like Kim Kardashian 
and Rihanna are among the two best examples which have established their 
realm on makeup. 
● Next comes the hair. With a 25% rise in sales, it is a minimal and speediest 
rising category. With the emergence of blockchain technology, it has changed 
the perspective of gripping beauty, and with the continuous rise in hair, 
makeup, and skincare is hoped to do better in the present year and beyond. 
The giant disruptor will have to be get disrupted by this technology.
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Rising Beauty Trends
● The growth of the beauty industry lies behind the contribution of various 
trends. Below are some of the rapidly rising trends, that are under focus by 
several new brands. 
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Immediate Updation
Considering the add-on advantage of blockchain technology in the beauty 
industry, one of the rising trends which many newbie brands are focusing 
upon the product displaying the instant updation in lines, bags, and 
lightening up.
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Doll-Like Appearance
● The doll-like appearance is much in rising trend showing excess makeup, 
simple effect, or resection for porcelain. It is a must to feel perfect. 
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Natural Skincare
● This developing trend has been drawing much attention especially, among 
the consumers who are serious about their health and wellness, beyond the 
products they have been using so far. Note that blockchain technology is 
efficient to see the clarity of these products. 
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Other Uprising Trends
● There are other uprising trends in the beauty industry, which are not 
completely centralized on beauty, but with technology. One such technology 
is social media. 
● This platform has reformed the method of creation, buying, accessing beauty 
products, and the market. Various upcoming new brands are trying to prove 
their mettle through social media platforms, and stores (online as well as 
visible).
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Advantage Of Blockchain Technology For Beauty 
Industry
● Even though the beauty industry has excelled in being admired and 
demanding, still, the pace of this industry has been very snail-like in terms of 
digital change. Also, there are challenges faced by the beauty industry, 
including placing orders, distribution of supply chain, the timing of 
processing and payment, the credibility of the product, customer 
experiences, and booking appointments. Kudos to blockchain technology 
that emerged as an add-on advantage for this industry.
● Some blockchain-based platforms are centralized towards the beauty 
industry and are showing their worth with random growth.
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JOLYY
● Coming on to next is JOLYY, an online blockchain-based booking platform, 
that uses latter technology to have a unique and productive beauty booking 
process.
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COSMEE
● Another platform, which makes the best use of blockchain technology is 
COSMEE. The main objective of this platform is to generate shared values for 
companies and customers. 
● Being a foremost Cosmochain project, COSMEE benefits the users with 
cryptocurrency reward, in generating participation of community and beauty 
contents.
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Conclusion
We all have been fascinated by the success of Bitcoin, ever since its 
inception. Going through Bitcoin millionaire stories reveals the 
importance of this digital coin. But besides Bitcoin, one needs to 
acknowledge blockchain technology, the digital ledger, and the 
underlying technology behind cryptocurrencies including the prominent 
one, Bitcoin. This technology has been rapidly gaining much importance 
in various sectors including the beauty industry. 
Sources
https://www.cryptoknowmics.com/news/list-of-famous-bitcoin-
investors
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