In sugar factory there are a number of processes involved out of which, the crushing mill process which extracts the juice from sugarcane fibers is the key process which is complex and nonlinear in nature. For maximum juice extraction, maintaining the cane level in the chute at an optimum level is essential. The manipulated variable for controlling cane level is the speed of cane carrier motor. In the present paper, we have used PIC microcontroller for the purpose of controlling conveyor motor speed and software support is given by LabVIEW.