Internet Marketing Service
                     
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DIGITAL MARKETING
Q1. What Is Digital Marketing ?
Q2. Benefit Of Digital Marketing ?
Q3. How To Web Degine? 
Q4. What Is Search Engine Optimization (SEO)?
Q5. Why We Use SEO In Business?
Q6. What Is Social Media?
Q7. Traffic on Social Media platform? 
Q8. Benefit Of Social Media Marketing Use?
Q9. What Is Pay Per Click (PPC)?
Qx. Benefit Of Pay Per Click (PPC) Use?
Q11.Why Choose Digital Marketing?
What Is Digital Marketing
Digital marketing is a broad term that includes all marketing channels and 
methods you can use to promote products or services on the Internet but also on 
electronic devices such as TVs, mobile phones and electronic billboards.
The main difference between digital marketing and traditional marketing is that 
digital marketing campaigns are executed exclusively through digital channels and 
this gives marketers more control, tools, and data to analyze the effectiveness of a 
campaign.
If you type the phrase ‘digital marketing’ in Google trends, you will see that there 
is a clear upshift in search terms related to digital marketing. Universities advertise 
their new digital marketing and in general, there is an increased demand from 
users to learn Digital Marketing         and use it to improve their online presence.
In this guide, we will examine what is digital marketing, what are the various 
digital marketing channels, what is a digital marketing strategy and clear out some 
misconceptions about digital marketing and its role in the Internet world.
Benefit Of Digital Marketing 
1. Digital marketing is the most powerful form of marketing.
2. Using digital marketing tactics is the most cost-effective way to market your business.
3. Digital marketing is the most measurable form of marketing.
4. One of the greatest benefits of digital marketing is that it allows you to target your 
ideal buyers.
5. Most people are starting their buyer’s journey online.
6. Your customers are on social media, and digital marketing helps you reach them.
7. SEO and local SEO helps you reach more qualified buyers online.
8. Digital marketing helps you connect with mobile customers.
9. You can easily and quickly adapt your strategy and tactics for best results.
10. Digital marketing levels the playing field, allowing your business to be more 
competitive.
How To Web Degine
Web design encompasses many different skills and disciplines in the production and 
maintenance of websites. The different areas of web design include web graphic design; 
interface design; authoring, including standardised code and proprietary software; user 
experience design; and search engine optimization. Often many individuals will work in 
teams covering different aspects of the design process, although some designers will cover 
them all.The term "web design" is normally used to describe the design process relating to 
the front-end (client side) design of a website including writing markup. Web design 
partially overlaps web engineering in the broader scope of web development. Web 
designers are expected to have an awareness of usability and if their role involves creating 
markup then they are also expected to be up to date with web accessibility guidelines.
Step1. Figure out why to create a website page
Step2. Combine the latest web design trends 
Step3. Design a website layout quickly
Step4. Discuss with other designers and developers
Step5. Develop your website design
Step6. Get a web hosting and publish your website 
Step7. Test, research and improve
What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the art and science of getting pages to rank higher 
in search engines such as Google. Because search is one of the main ways in which 
people discover content online, ranking higher in search engines can lead to an 
increase in traffic to a website.
In Google and other search engines, the results page often features paid ads at the top 
of the page, followed by the regular results or what search marketers call the "organic 
search results". Traffic that comes via SEO is often referred to as "organic search traffic" 
to differentiate it from traffic that comes through paid search. Paid search is often 
referred to as search engine marketing (SEM) or pay-per-click (PPC).
Black hat SEO Grey hat SEO White hat SEO
SEO is Two types 
Why We Use SEO In Business
Many brands and businesses know (or think they know) that they need SEO for their digital 
properties, and the benefits they will get from that SEO work being implemented on their 
behalf.
1. Organic Search Is Most Often the Primary Source of Website Traffic
2. SEO Builds Trust & Credibility
3. Good SEO Also Means a Better User Experience
4. Local SEO Means Increased Engagement, Traffic & Conversions
5. SEO Impacts the Buying Cycle
6. SEO Best Practices Are Always Being Updated
7. Understanding SEO Helps You Understand the Environment of the Web
8. SEO Is Relatively Cheap
9. It’s A Long-Term Strategy
10. It’s Quantifiable
11. SEO Brings New Opportunities to Light
12. If You’re Not on Page 1, You’re Not Winning the Click
What Is Social Media
Social media refers to websites and applications that are designed to 
allow people to share content quickly, efficiently, and in real-time. Many 
people define social media as apps on their smartphone or tablet, but 
the truth is, this communication tool started with computers. This 
misconception stems from the fact that most social media users access 
their tools via apps. 
The ability to share photos, opinions, events, etc in real-time has 
transformed the way we live and, also, the way we do 
business. Retailers who use social media as an integral part of their 
marketing strategy usually see measurable results. But the key to 
successful social media is to not treat it as an extra appendage but to 
treat it with the same care, respect, and attention you do all of your 
marketing efforts. 
Traffic on Social Media platform
Benefit Of Social Media Marketing Use
1. Create Brand Recognition
2. Generate A Conversation Around Your Brand
3. Learn How To Connect With Your Audience Through Social Listening
4. Tell Your Brand’s Story
5. Gather Data From Audience Research To Improve
6. Provide Exceptional Customer Service That Keeps Your Followers Happy
7. Build Customer Loyalty
8. Direct Referral Traffic To Your Site Or Blog
9. Social Media Can Assist With Link Building
10. Establish Your Brand As A Topical Authority
11. Retarget Your Audience Using Social Media
12. Help Your Cause To Go Viral
What Is Pay Per Click (PPC)
PPC stands for pay-per-click, a model of internet marketing in which 
advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a 
way of buying visits to your site, rather than attempting to “earn” those 
visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows 
advertisers to bid for ad placement in a search engine's sponsored links 
when someone searches on a keyword that is related to their business 
offering. For example, if we bid on the keyword “PPC software,” our ad 
might show up in the very top spot on the Google results page.
Benefit Of Pay Per Click (PPC) Use
1. People search for your products or services on search engines.
2. It drives immediate results.
3. It gives you the first look.
4. It pulls in quality traffic
5. You only pay when someone clicks on your PPC advertisement
6. PPC traffic is more likely to convert
7. It increases revenue, sales and leads
8. It is not dependent on SEO or Google algorithm changes
9. It helps your customers make informed decisions
10. It is extremely targeted
11. It is smarter than other forms of advertising
12. It increases your customer attribution
13. Your competitors are using PPC advertising to grow
14. It can help you compete with larger businesses
15. It will help you break into new markets
Why Choose Digital Marketing
Digital marketing is a career that has plenty of room for techs, creatives, and business 
people. There are so many avenues that you can follow; it’s best to focus on one or two 
things that you do best, then you can always learn more from there. If you have a 
business or communications background, you may want to consider going into 
management.
This is a field that’s ever-changing and engaging; there’s always something new to 
learn. And if you work in an agency, you’ll always be working with different clients, 
which means you’ll probably never get bored.
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