Is Email Marketing Still King?
                      Is email marketing still king?
Table of contents
What is email marketing, How email marketing is helping businesses
, How it is helping startups and small organizations
, Landing page & email, Is email marketing still the king
, How AI enhancing the email process
, Strategies to follow in email marketing
, Providing customized experience
, Deadlines improves the conversion rate
, Best examples of email marketing
, How to make your email look nice
, The benchmark as per the industry 
, Conclusion
, 
What is email marketing?
Email marketing is one of the affordable modes of communication 
with the prospect for promoting the product or service of an 
organization. It is even proven as one of the result-oriented 
approaches in the B2B industry. The process helps to promote the 
product or service to a broader customer base across the world and 
simultaneously maintains the relationship with the existing customer.
How email marketing is helping businesses
Email marketing has helped many businesses across the world. 
Find out how it is helping:
It increases the brand recognition.
It connects with the targeted market
Helps to explore new opportunities across different countries
Save time and money of businesses 
How is it helping startups and small organizations
For small businesses, email marketing has been a boon to reach their targeted 
customers and increase sales within a short time frame.
Small businesses often face time and money crunch to invest on a suitable 
marketing approach to increase sales. The email marketing process helps you 
resolve the same by streamlining the marketing activities. From the upcoming 
event to the product launch, email marketing plays a massive role to convey the 
required information to the potential customers.
Is email marketing still the king?
 
Yes, it is still the king!!!
 
It has the potential of ROI of up to 4400%. 
 Thus you see, email marketing is never going to lose its sheen. It would be 
the undisputed leader when compared to other channels of communication. 
 
How AI is enhancing the email process
 
AI has changed the landscape of many marketing practices. It is making 
crucial impact on the email marketing approach with the machine learning 
(ML) and the deep learning capabilities. With these advanced technologies, 
small businesses, medium-sized and large enterprises all would be 
benefitted the right way. 
Landing page and email
 
Landing page and email builds up most of the useful combinations.
 
As you know landing page is designed to attract and increase 
conversions, the combination of email and landing page would 
prove to be one of the best tactics to increase the conversion rate. 
What strategies need to follow in email marketing?
The best strategies needed to follow in email marketing are:
Automating the email campaign
Segmenting the subscribers
Personalizing the email campaigns
Testing design, buttons
Make your email copy outstanding 
Making the customer familiar with your brand
Providing customized experience
As a marketer one needs to provide customized experience to their 
customer so that they can win their trust and maintain long-term 
relationships. Email marketing is known to provide customized 
experience better than other channels. 
It caters to individual needs of the customers, and the email promotions 
are known to give immediate results that can be measured. The 
approach also gives you the scope to improvise the marketing process. 
Deadlines improves the conversion rate
 
As there are specific deadlines in email marketing campaign, it helps 
to improve the conversion rate. 
Email marketing not only offers the right message to the recipient but 
also keep a specific timeline that motivates the recipient to take the 
action at the targeted time. The process helps in the best engagement 
with the customer, that holds the key to increased conversions.
Some of the best examples of email marketing:
1st example
Amazon has mastered the art of email marketing. The brand 
understands its customers completely and design emails that adds 
the human touch to the emails.  In the email as you can see the tag 
line “family and friends everywhere can send birthday gifts together.”
The statement hits the right chord with the customer. 
2nd Example
A healthy lifestyle is what the majority of the population 
wish for. In such scenario, you have to develop email 
marketing tactic as seen in the above example where the 
heading mentioned as “Instructors you will love,” compels 
the audience to go through the content.
How to make your email look nice
 
Now you know, email marketing is not going to be replaced by any other channels. So, 
make a habit of developing emails that look nice as well as serves the purpose of increasing 
revenue and sales. 
 
Leveraging the heading of the email to attract the attention
Make it short and sweet
Develop a professional copy
Avoid using the spam words
Personalize the email
The benchmark as per the industry 
There are different benchmarks for different industries to measure the 
performance of email marketing.
Find the below statistics:
 
The industry average of email marketing:
Click through rate: 5%-20%
Open rate: 13%-24%
Opt-out rate: 0.11%-0.44%
Bounce rate: 6%-12%
 
The open rate of industries:
Agriculture- 23.31%                                                                   Real estate- 19.17%
Architecture and construction- 22.51%                                      Non-profit-25.17%
     Healthcare-21.72%                                                                     Beauty and personal care-16.65%
Construction- 21.77%                                                                 Consulting-20.13%
E-commerce-15.68%                                                                   Marketing and advertising- 17.38%
Health and fitness- 21.48%                                                          Legal- 22%
 
https://mailchimp.com/resources/email-marketing-benchmarks/
Conclusion:
Email marketing is the perfect guide to maintain and nurture relationship with the 
customer. 
With the arrival of 4th industrial revolution, marketers are significantly integrating 
email marketing automation in their campaign to produce the best business 
results. The approach is never going to get old instead the latest technologies 
would refine it to reach out to the best prospects.
So, integrate email marketing in your strategy to harvest the best sales and 
revenue.