When designing an eCommerce website, the company should focus on key features that enhance both the user experience and business goals. The site must be mobile-friendly and adaptable to various screen sizes and devices. Ensures a seamless shopping experience on smartphones, tablets, and desktops. Intuitive navigation with easy-to-understand categories and menus. Simplified checkout process with minimal steps to encourage conversion. Clear CTAs (calls-to-action) guiding users to take action like “Add to Cart” or “Checkout.”