SEO interview questions
                     SEO Interview Questions and Answers
1. What is SEO?
SEO stands for Search Engine Optimization. SEO is a process of keep changing the position 
of a web page or website in a search engine. This will result from using keywords or phrases.
 
2. Can you list the two types of SEO?
Following are the two types of SEO. They are,
 On Page Optimization.
 Off Page Optimization.
 
3. Can you list the tools used in SEO?
Following are the tools that we use in SEO. They are,
 Google analytic.
 Keyword Planner.
 Alexa.
 open site explorer.
 Google Webmaster.
 
4. What do you mean by Crosslinking and what is the function of 
Crosslinking?
 Cross-linking is used to refer to the process. This is a process of linking one site to another 
site.
 It provides users with reference sites. It will contain the content related to the search.
 The 2 websites cross-linking do not be owned by the same person.
 In other words, we can say that cross-linking is a barter wherein I link to you and you link to 
me.
 It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to 
site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A.
 
5. What do you think as the main purpose of using keyword in SEO?
The keyword is a single word. With a combination of those keywords, we can make phrases. 
These keywords or phrases are used by search engines. This is to populate the subjects over 
the internet. Search engine stores keywords in the database. When the search is done, it will 
come up with the best possible match.
 
6. Can you give me the functions of body content relevance?
Whenever there is a text that does not have images on the web page. It is referred to as body 
content relevance or non-image text. It helps in good optimization of the sites. This will 
improve your ranking in the search engine.
 
7. Can you list me how many types of Meta Tags are there in SEO and what 
are their characters limits?
There are four types of Meta tags in SEO. They are as follows.
 Meta Description tag with 1200 pixels limits
 Meta Keyword tag
 Title Tag with 600 pixels limits
 Meta Robots
 
8. Can you list me few Black Hat SEO techniques?
Following are few black hat SEO techniques. They are,
 Link Farming
 Hidden text, etc.
 Gateway or Doorway pages
 Cloaking
 Keyword Stuffing
 
9. What do you say if nothing appears on doing a search on the domain?
When we search on our domain and if nothing appears then there are three possibilities. They
are,
 Maybe the site is banned by search engines.
 Maybe no index by search engines.
 Some canonical issues.
 
10. Explain about Cloaking?
Cloaking is a deceptive way of optimizing your website for search. In this technique, 
different content will be shown to the search engine crawler. This will be then what we 
present to the end users.
 
11. Can you tell me How many characters limits in & Meta Description tag?
We can add 70 characters in the title tag. 222 characters in the Meta Description tag. Though 
Google now places a pixel limit.
 
12. Explain Google Sandbox?
Google sandbox is an imaginary area. New websites and their search rating are put on hold 
until they prove worthy for ranking. In other words, it checks the standard of the website.
 
13. Explain the Black Hat SEO?
This is to get a high ranking in search engine result page, websites go for various methods 
and techniques. These are characterized by two categories. One method that is acceptable by 
search engine guidelines is known as White Hat SEO. The other method which is not 
acceptable by search engine guidelines is known as Black Hat SEO.
 
14. Can you list the difference between PR and SERP?
Page rank is calculated based on the quality inbound links from other website or webpages to 
our webpage or a website.
SERP is the placement of the website or webpages. This is returned by the search engine after
a search query or attribute.
 
15. What will you tell as more significant, creating content or building 
backlinks?
Both are necessary. Creating quality content is equally important to building backlinks. 
Although, building backlinks are useful in building authority. This is to a site and for ranking.
Quality content is the first element. This is more responsible for ranking