Top eCommerce Trends 2021 | Online Retail & eCommerce Future Trends
                     E C O M M E R C E & C
 M S
TOP ECOMMERCE TRENDS THAT WILL 
ROCK  IN 2021
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B Y  M A R I Y A  J A M E S J A N U A R Y 1 4 , 2 0  A M
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I f you fall in the business bracket where you want to revamp e-  commerce, bringing hefty trafic to a 
B Y M A R I Y website, sales queries  are not new. For that, you need 
A  J A M E 
S the teoC uonmdemrsetracned  itnhdeu tsotpry t rtehnatd’lsl  bine a massive hit in 
2021.
For ample reasons, this will be unleashing opportunities. 
As the  pandemic brought several changes across 
industry verticals, and  acceleration is expected to 
continue in the same capacity.
eCommerce is one of the best things you would ever 
find in the  digital marketing arena. For extensive 
rHeaEsoRnEs,  tWhis Ew ilAl hRoldE t hLeI  SkeTy.ING THE 
TOP  ECOMMERCE TRENDS OF 
2021
Table of 
Contents
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1.Here we are listing the top eCommerce trends of 2021
1. Online buying will go beyond B2C products
1. How To Take Advantage?
2. Analytics Will Flourish
1. How To Take Advantage?
3. Social Media – A Giant Platform For Shoppable Videos
4. Personalization will go beyond purchasing to making a 
bond
1. How To Take Advantage?
5. Influencers Will Become Brand Partners
1. How To Take Advantage?
1. Why is influencer marketing such a significant boon for e-  
commerce brands? Jordie Black of ZINE breaks it down for 
us,
6. Green Consumerism Will Grow In Popularity
1. How To Take Advantage?
7. AI will get more artificial and natural
1. How To Take Advantage?
8. Omnichannel selling will be the norm
1.8.0.1. Conclusion:
ONLINE BUYING WILL GO BEYOND 
B2C  PRODUCTS
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If there is— hue and cry everywhere about the 
pandemic, then  disruption isn’t the only thing to see. 
Consumers with limited  options turned to eCommerce 
to fulfill their daily necessities and  exercise their 
purchasing power.
Disruption wasn’t merely a buzzword in 2020 as 
businesses  accelerated digital transformation efforts 
amid global changes.  Consumers predominantly turned 
to eCommerce to get everything  necessary for their daily 
lives.
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Be it grocery, food, gadgets, or anything. Furniture, 
modern-day  essentials also have joined the list.
Fashion and gadgets were sold online, but they also 
delivered to  the doorstep. The sales clock is moving 
very fast, so the sales &  retail eCommerce service 
will be the key to establishing  eCommerce in 2021 as 
they are very much in trend to meet  dedicated e-
commerce needs.
The buying patterns changes might slow down slightly 
as people  have just started getting back to their regular 
routines, but they  certainly won’t stop.
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The shift of eCommerce future trends brought 
convenience, which  means that brands need to adapt 
their strategies accordingly.
HOW TO TAKE ADVANTAGE?
Whether you’re an entrepreneur, B2B, or something 
else, start  selling D2C or D2B. These products are 
available online. You can  make it easier for customers to 
buy.
Creating an online catalog contain all your 
products. Next,  building a user-friendly buying 
experience helps augment the  record with 
releAvaNnAt LcYonTtIeCnSt .WILL 
FLOURISH
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In eCommerce customers, data will gain enormous value. 
Brands  are now focusing on the basic, but vital metrics 
provided to them,  such as click-through-rate on specific 
campaigns and conversion  metrics to indicate where the 
bulk of trafic and sales generated.
However, as we have moved into 2021, they will 
uncover data  capabilities and get even more 
granular.
Vanhishika Bhargava of Contensify explains :
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“Segmentation is far beyond making the one-time sale 
and seize  the customer to your brand. It is about how 
retail & eCommerce  software development 
holds the key in eCommerce in 2021.
Knowing your price-sensitive customers would help you 
segregate  full-price customers and is likely to abandon 
carts, and so on.”
HOW TO TAKE ADVANTAGE?
These days it is interesting to know your customers and 
 eCommerce store. Are you able to gather insight? This 
way, you  can upgrade to other ties that allow you to 
drill down the data.
An analytics platform helps yield better results, 
such as:
1.They classify audiences based on geographical 
location, age,  gender, buying patterns, total 
expenditure, and more.
2. Identifying channels to fetch customer to the store
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3.Understanding the content demand for most 
conversions
4.Generate ready-made reports
5. Integration with CRM, CMS by gaining a 360-degree 
view of  your eCommerce business.
As pointed out, “This will enable you to personalize 
campaigns to a  new level. Subscriptions to the same 
products help determine  what’s in the trend, what’s not, 
what’s refunded or returned the  most, which is an 
excellent assessment for meeting consumer  needs.
Getting to save up on inventory holding 
costs will give  eCommerce businesses 
more mileage and resources for  expediting 
marketing and business growth.
SOCIAL MEDIA – A GIANT PLATFORM 
FOR  SHOPPABLE VIDEOS
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The stay-at-home formula worked better for social media  
consumption in 2021, and brands will begin to advertise 
in various  ways on channels such as Instagram, Twitter & 
Facebook.
According to Eduard Klein (A digital growth 
initiator)
“Zoomers spend hours scrolling social media feeds like 
Instagram.  Merchants are on the ninth cloud as videos are 
the perfect channel  for reaching a curious young target 
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buying decisions literally from social media feeds, and 
videos  facilitating their buying pattern.
Brands are placing ads in stories on apps like Instagram 
and  Snapchat, so this is just the progressive evolution of 
social media  sales. Now Facebook launches Instagram 
Shops and Shopify  partners. In 2021, we’ll see 
brands making specific changes in  strategic 
development.
PERSONALIZATION WILL GO 
BEYOND  PURCHASING TO MAKING A 
BOND
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Customers are happier than before when it comes to 
meeting  specific needs. And all are tailored to unique 
needs. As per  smarter HQ,72% of customers 
only engage with personalized  messaging.
Earlier personalization is limited to email marketing, 
customer  expectations, and technology capabilities with 
changes possible.
HOW TO TAKE ADVANTAGE?
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Personalization realized a long-lasting customer 
relationship by  recording information about customers 
(with their consent) and  remembering. Things like 
making an online purchase, types of  items usually 
bought for the recommendations for next steps.
Enfamil NeuroPro (Infant milk brand): It 
requested the due date  from pregnant mothers 
to allow them to sign up for an email list.  What 
does it do? It provides relevant information 
throughout the  pregnancy as the baby develops.
RELATED: 11 MOBILE APP DEVELOPMENT TRENDS 
TO LOOK IN  2020-21
INFLUENCERS WILL BECOME 
BRAND  PARTNERS
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Brand matters whether it is any article or brand. Most 
eCommerce  are tapping into influencers over the years to 
leverage the  advantage of a large pool of customer base. 
According to  Influencer Marketing Hub’s stats, the 
industry was expected to  reach $9.7B in 2020.
HOW TO TAKE ADVANTAGE?
Reach out to influencers in your niche and 
create content for  business:
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1.Make a list of local or micro-influencers that share 
your brand  value. Building a relationship will help to 
grow their audience  first and providing free 
merchandise.
2. Building a relationship with help and grow their 
audience first  and work on merchandise.
3. Giving them the freedom they want to make.
Pro-tip: Take advantage of NEW features on online retail 
trends  since the algorithm rewards the adoption of these 
new features.  For example, a sudden spike in Reels on 
Instagram to get more  organic reach than regular posts or 
stories. So, every time there’s a  new feature, you get the 
bandwagon and experiment.
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Influencer content is no longer limited to ads for B2C 
companies  either as the goal should be about providing 
value for your  customers.
For example, Dell Luminaries podcast realized 
transformation  and business growth 
discussions with tech experts.
WHY IS INFLUENCER MARKETING SUCH A SIGNIFICANT BOON FOR  
E- COMMERCE BRANDS? JORDIE BLACK OF ZINE BREAKS IT DOWN  
FOR US,
“Many eCommerce brands face a content crunch – as they 
are  unable to post acceptable content at scale to 
transform their  marketing strategies. In 2021, brands 
looking for influencers as  content creators support the 
content creation process in place of a  content agency. 
We’ll also witness brands add paid media to the  content 
so that they can control the reach and audience.”
GREEN CONSUMERISM WILL GROW 
IN POPULARITY
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Nothing is impossible on the online platform. In the same 
manner;  nothing is permanent too. Changes in the 
behavior pattern are in  the economic, cultural, or social 
landscape.
The trend has shifted towards making the environment 
cleaner.  Furthermore, when you join hands with an 
eCommerce website  development company like 
ValueCoders, you will be assured of  green 
consumerism.
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As the pandemic in a decade like event taught us many 
lessons,  saving the earth is crucial.
Sustainability is no longer a prerogative. Changes in the 
economic,  social, and cultural landscape in countries 
worldwide have shifted  the focus towards protecting the 
environment.
Leading brands such as Amazon have taken a giant step 
towards  eCommerce brands are likely to be following 
suit as humans find  ways to reduce waste and preserve 
the earth for future  generations.
According to the Harvard Business Review, green 
consumers are  also significant contributors, with 
65% of buyers wanting to make  purchases from 
brands aim at sustainability.
HOW TO TAKE ADVANTAGE?
You can analyze the current products to determine if they 
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they aren’t,  considering a change helps in adoption or 
more, reducing
packaging waste or outlining ways for customers to 
recycle  products once done.
AI WILL GET MORE ARTIFICIAL 
AND  NATURAL
AI will continue to benefit in 2021 and will be a massive 
hit as  realized. Machine learning and chatbots will 
continue to flourish  and will replace human interaction. 
In previous years, artificial
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intelligence was a bit early to be discovered in 
eCommerce but will  change dramatically in 2021.
Concepts such as machine learning and chatbots will be 
viable in  the mainstream; brands now leverage AI to 
yield real business  impact.
For example, AI could make recommendations on which  
customers should purchase the product based on 
behavioral  purchasing. Brands can also leverage 
concepts such as voice  search to position their 
products in the market. They will also be  able to assist 
on the backend and make inventory predictions.
Related: WHY 
BUSINESSES SHOULD ADOPT AI IN 2021? |  
BENEFITS YOU SHOULDN’T MISS
HOW TO TAKE ADVANTAGE?
Buy into AI and be rest assured AI tools 
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experience, or perform critical tasks to  
expedite business better.
For example, SparkToro crawls social profiles to determine 
 podcasts, and gaining popularity with your audience. AI 
is now, as  brands are always using it to their advantage.
Dylan Max of Netomi points out :
“Retailers are now leveraging the benefits of 
AI artificial  intelligence– be it operations or 
inventory management— to  create good 
customer service and loyal customers.”
There are many tasks that eCommerce brands might 
have hired a  virtual assistant to cover.
AI can help you tackle, allowing you to put your human 
resources in  more creative roles.
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OMNICHANNEL SELLING WILL BE 
THE  NORM
“Omnichannel selling will become the new normal. As 
witnessed  moving into space with tools like Amazon 
personalize and  pinpoint. Most interestingly, this could 
be disruptive in the most  exciting manner, but the 
bottom line is the cheaper and far  accessible capability.
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2021 will be the year that will produce 
technologies and if you  want to do something 
out of nothing.
Most businesses have the awareness that customers 
want to  explore content in many ways. Tablets, 
mobile phones, and  desktops are still the start. And 
we’ve mentioned in other  eCommerce trends; brands 
are discovering ways to sell their  products through 
social media.
Amazon Pinpoint and Amazon personalize are two 
products from  Amazon Web Services (AWS) that enable 
brands to improve the  customer experience while 
communicating across multiple  channels.
CONCLUSION:
The transformation in eCommerce will produce significant  
opportunities that’ll be the driving force in times to come. 
The  unique thing about digital marketing as it gives 
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mentioned eCommerce  ideas will further boost your 
decision if you’ve just put a foot
forward in the versatile industry. 
Hence, the demand for custom  
eCommerce software solutions 
increased as dedicated experts  took your digital 
aspirations to a new level.
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Tagge
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Artificial intelligence based chatbots in business ecommerce 
applications apps
ecommerce development eCommerce future trends ecommerce web 
development
ecoomerce trends online retail trends top ecommerce trends 2021
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